Direct Mail at it's best

We love notes likes this -“A note on the “disruptive mailer” tube direct mail: end December we shipped out 1k mailers augmented in January with telemarketing to follow-up and boost response. Result: we secured 235 secured leads 23% response rate significantly higher than traditional direct mail 3% to 8%. We’re excited!”

(from)

Bernadette A. Hiskey

Director, Brand Marketing

In my last blog I talked about all of the benefits of Direct Mail, the above is a perfect example of how effective a small mailing can be. The only harm would be not to try one. This was originally posted by Ron Leland at http://reallifebranding.com/blog/