Does your fundraising stand out?

As we fast approach the holidays (I cant believe next week is Thanksgiving already) non profits and businesses are positioning to ask for donations and sell their products. Direct mail is still the first touch and standing out is key to your success.

Generating cash is a responsibility most every company faces and with that comes the challenge of how to get your message out as the popular form of communication continues to change.

Direct mail has stood the test of time and remains one of the most effective ways to get your company information in front of consumers and/or donors.

My grandmother is a person who donates to several organizations each month (and no, you cannot have her contact info- ha) so I questioned her about how she decides where to give her support. Her answer included the following reason:

1)The piece is unique and catches her eye- intrigues her to open it.
2)The company/non profit is reputable, mails her often so she is familiar with their service/mission.





















That brought to mind a piece we recently received in the mail (see above). The piece was definitely unique and caught our eye- how many brown paper bags do you receive in the mail? Not many, I bet. We, of course, opened it and found:















-A personalized letter, asking several times for support
- A colorful brochure explaining who our donation will benefit
-A code number enabling the company/non profit to track which mailing got a response

Take a look at your current marketing/fundraising material. Is there room for improvement? Would you like to track which pieces work best?

Call us today - we want to help!

Ronnie Williams
DeFrance Printing
619.474.8626

Yard Signs

As we all know by the bombardment of political ads on TV we are supposed to vote in a few weeks. DeFrance has been assisting campaigns get the word out with design, print, mail and signage. Here are a couple of pics of a little yard sign project we delivered yesterday.

To order a similar project or talk about other projects please call or email us today!
619.474.8626
defrance@defranceprinting.com

More Vinyl Projects

The "John's" is a yearly event and the above are the center piece's. In years past they have spray painted the white lettering and as you can imagine that has become a real pain. They asked if we had another idea the first thing that came to mind was Vinyl.

We took their already prepared artwork and cut out 60 sets of doors & lettering on glossy white vinyl. The customer loved them and it imoroved the look and feel of the center piece's.

Enjoy

Ronnie

619.474.8626

Vinyl graphics

We are constantly looking to add more value to our services, creating new ways we can help increase your business. This new service takes us away from our comfort zone (paper) and onto a new arena (Vinyl).

Vinyl graphics can be used for vehicle wraps, vehicle lettering, building signs, front door signage, banners, stickers and can be adhered to plastic, vinyl, wood, metal, glass and more.

When creating artwork keep in mind that there is a difference for cut vinyl or a vehicle wrap, call first to have DeFrance make sure it's right the first time.

Call me for samples and more product info.

Ronnie

619.474.8626

Menu Samples

Yes, DeFrance does print menus, menu covers and many other items for the Hotel, Restaurant and hospitality industry. It's a nitch we fell into years ago because of their need for quality, consistency and a printing partner who can help with everything from design, typesetting, proofing, printing and fulfillment.

Restaurants inherently have exotic foods, drinks and their menus are constantly changing. DeFrance won customers over because of our extra proofing steps (which include an overall in house proof read, spell check for each menu item, design check to ensure every menu is consistent and in house press check to keep color consistent) which saved them from costly reprints and made their jobs easier.

We have grown to offer leather & vinyl bound dinner/lunch/breakfast & bar menus, laminated menu covers & inserts, menu stiffeners, napkins, coasters, name tags (magnetic or pin) and more. DeFrance has been working in the hotel & restaurant industry for over 30 years, if your interested in our services please call to learn more.

Thanks

Ronnie

619.474.8626