Direct Mail at it's best

We love notes likes this -“A note on the “disruptive mailer” tube direct mail: end December we shipped out 1k mailers augmented in January with telemarketing to follow-up and boost response. Result: we secured 235 secured leads 23% response rate significantly higher than traditional direct mail 3% to 8%. We’re excited!”

(from)

Bernadette A. Hiskey

Director, Brand Marketing

In my last blog I talked about all of the benefits of Direct Mail, the above is a perfect example of how effective a small mailing can be. The only harm would be not to try one. This was originally posted by Ron Leland at http://reallifebranding.com/blog/

Why Direct Mail?

Seems fitting, since I'm planning out DeFrance's direct mail campaign for 2009 that I go over the benefits and reason's why Direct Mail is still great.
Direct Mail is Tangible-
Different from other types of media, with direct mail you can target your audience and deliver your message directly in their hands, at work or home. Offers can be customized to fit potential clients purchasing habits, behaviors and more. Direct Mail is perceived to be more personal and important than other media.
Results are Measurable-
Counting your return on investment can be easily measured. When you track your mailings you know exactly how many piece's you mailed, how much it cost and how many responses you received. Most other types of media send your message to a much less defined audience, including people who do not fit your criteria.
Mail is flexible-
You can include product samples, send a simple post card, mail a catalog, send a letter or mail whatever you feel will capture your clients attention and meet your marketing goals. All direct mail and printed material is dimensional and the recipient interacts with it in both a visual and tactile way. Unlike email or TV, the recipient can't jut hit delete or turn the TV off.
Direct Mail is Versatile-
You can easily customize your message to your target audience. Use it to direct potential clients to your website, generate store traffic, identity qualified leads, gather information on your clients, make a direct sale, or use it as support for other types of media.
Direct Mail Provides a Solid Foundation for your Marketing-
Direct Mail is a critical part of your business advertising. Your customers and prospects respond to different types of media. Many of your customers will prefer the personal touch of mail. Use direct mail as a vital part of your multimedia marketing and grow your business and brand.

More Facts from the USPS-
-Two-thirds of Americans view traditional mail as more personal than Internet communications.
-The same number say mail is more private than email.
-68% of Americans say mail is more secure than Internet communications.
-Among the age groups known as Gen X (Born 1965-1976) and Gen Y(Born 1976-1994), 70% say they sort their mail immediately and 66% say they read it regularly.

let me know if you have any questions or want to start a marketing plan.
ronnie@defranceprinting.com
619.474.8626

Happy New Year Everyone!

Well like a lot of our client’s, I was fortunate enough to have a few days off between Christmas and New Years. Like we do every year, my wife and I packed the camper and headed for the desert (Plaster City). This year’s trip was different than years past, we weren’t bringing toys, just my bike, ourselves, chairs and too much food. What a relaxing trip, we sat around the campfire, cooked, ate, played horseshoes, and had a few drinks. No buggies to fix or break, (typically this is what my trips are filled with) just lounging around. The weather was perfect and we can’t wait until next year. Let me know what you did over the Holidays, I'd love to hear what everyone is up to.

Now back to the grind- Like many of you, I am working on plans for 2009. I’m optimistic about this year and know that with hard work, great ideas and help from our clients, family, and friends we can make 2009 a great year. Marketing, Marketing, Marketing, Marketing and more Marketing will make this year successful. We have many new options & ideas to help so please feel free to ask, that’s what we are here for. Remember the sooner we are involved in a project the sooner we can make recommendations to fit the look, feel and budget of your projects.

If you haven’t received a 2009 Wall calendar please contact and I will make sure we send one right out. Enjoy!

Angel's Arm's

We'll, last night we attended "Angel's Arm's" at the Lamb's Players Theatre. In my opinion, one of the better Christmas plays I have attended at Lamb's over the years. Good Music, Good Dancing, Great Actors and a Great Story. It was nice to see a full house and everyone smiling ready for Christmas. It's not to late to catch a showing, go to their website and buy tickets online, it shows until the 28th.

http://www.lambsplayers.org/

Been to any Play's lately?

Whens the last time any of you have attended a play? Tomorrow night as my family has done for more than 20 years we get together and attend Lamb's Players Christmas play. If you are looking for something to get your Christmas spirit going, head over to Coronado. You can see the Christmas tree lit up at the Hotel Del, sit down at one of the great restaurants within walking distance and then catch a play at Lamb's Players to finish the night off. I'll let you know how the night goes. Below is a link if you are interested

http://www.lambsplayers.org/

Con Pane's Hang Tags

Well, I promised some printed samples and here is one. Looks tasty, the food I mean. The project was for Con Pane Rustic Breads & Cafe in Point Loma, an amazing bakery offering a variety of Fresh Bread, Sandwiches, Sweet Crisps and more.
The tags are for their newest creation, “Sweet Crisps”, where they offer 6 different options for snacking. Above is an example of how they are packaged or go visit them in Point Loma to see for yourself.

Today we decided to try out Con Pane’s sandwiches and picked some up for everyone at the shop, what a hit. I ordered the Turkey on Wheat, wow! The bread is amazing(Thick) and complimented with sliced Turkey, Crumbled Blue Cheese, Bacon and more. Great sandwiches, a must have in my opinion.

"Eco Sure"

November 18, 2008

New from our ink manufacturer-
“in addition to a verified Eco friendly line of inks, press room chemistry and cleaning solvents, Gans’ ECO-SURE! qualification program recognizes printers based on their commitment to implementing a comprehensive approach to reducing the environmental impact of their overall production practices.

“ECO-SURE! qualified inks will contain less than 5% petroleum based distillates, as calculated based on Federal disclosure requirements.”
Quoted from a Gans’ Ink brochure talking about their new line of Sustainably formulated inks called “ECO-SURE!” These are the same products DeFrance has been using this year, they perform great! Email me for more details.