Going Paperless: Not as Green as You May Think | Business | GreenBiz.com

Good article on print vs electronic, who's greener? At DeFrance we have taken all of the necessary steps over the past 5 years the ensure our print and marketing material is as environmentally safe as can be. Adding laser based CTP plate making, recycling all paper waste, recyclng all used print plates, using soy based process and printing inks, utilizing digital printing to shorten run lengths and much more. Enjoy-

Going Paperless: Not as Green as You May Think | Business | GreenBiz.com

Print in the Mix: Fast Fact - Consumers Prefer Print for Catalogs, Bills, Statements

News study shows that Customers still prefer print vs electronic for their Bills, Statements and Catalogs. Click on the link to read more.

Print in the Mix: Fast Fact - Consumers Prefer Print for Catalogs, Bills, Statements

1 color T-shirts

You may recognize the logo from a past entry in September of 2009. DeFrance originally created vinyl graphics for RBF to be placed on their surf boards, delivery vehicle and to pass around as promotional pieces. His efforts really paid off and in 2009 he moved alot of surf boards. They came back looking for shirts, something simple they could hand out to customers.
The shirts are printed on 6.1 oz white Hanes Beefy T's with a Navy blue ink, they recieved them last week and was super excited.

If you have any questions about T-Shirts, Vinyl or any other type of printing please call DeFrance today to see how we can help.
619.474.8626

10% Discount from Postcards

First off, welcome to our blog and if you have been here before welcome back.

We created this as an outlet to share information with our client's. A place to showcase our capabilities, new projects, ideas, marketing tips, design and in this case a place to save a little money. As you know we have been in business for quite some time and many of you began working with DeFrance because of a reference. Someone you know who appreciated what we do and passed our info along. The discount shown above on our postcard is to thank those who promote our business.
Here is the info on how to save-
Do you know a co- worker, a family member or friend who at their place of business could benefit from using DeFrance? If so, email DeFrance with the subject line of "Referral". We will send you a short referral form to fill out and email back. It's easy and a great way to save money.

Email- defrance@defranceprinting.com

This offer is good through 12/31/10

Conservation Paper- 100% Post Consumer

Yesterday DeFrance met with a mill rep from Neenah paper who presented their new line "Conservation". Currently Neenah manufacturer's great lines like Classic Crest/Linen/Laid, Environment, Sundance, Coronado and many more.
The conversation was based around their new line called "Conservation" which is made from 100% Post Consumer Fiber and is FSC certified. It's available in 24# writing, 70/80# Text and 80/100# Cover and is priced very aggressively. Conservation looks to be an affordable solution to being Green.

Call or email us to receive samples or talk more about it's uses.

Thanks
DeFrance
619.474.8626

Postcard Artwork

DeFrance recently we teamed up with Palm Canyon Resort in Borrego Springs. Like alot of businesses right now they dont have an endless budget so we created a postcard template that can easily be changed while keeping the overall theme consistent. Borrego is a beautiful place to visit offering hiking, mt. biking, off roading, golfing, great food and yes, flowers.
Borrego is located within 2 hours of San Diego and make's a great getaway. For more info go to www.palmcanyonresort.com

Firms Hold Fast to Snail Mail Marketing in 2010 - WSJ.com

Looking to cut costs amid the recession, Alicia Settle initially thought it would be a good idea to eliminate her company's annual direct mailing.
Spending about $20,000 on the personally signed letters, which offered customers a discount on early orders, seemed indulgent for Per Annum Inc., which sells city diaries, albums, and planners in the struggling corporate gift market. But after swapping snail mail for email last year, Ms. Settle saw a 25% drop in early orders compared with the same period the previous year.
"We realized we had made a huge mistake," says Ms. Settle, president of the New York firm.
The affordability of e-marketing, along with the explosion of social media and the desire to trim costs in the recession, has prompted many small companies like Per Annum to slash traditional direct-mail budgets. U.S. consumers received about 5.2 billion pieces of direct mail in the third quarter of 2009, a 27% decline compared with 7.1 billion in the same period a year earlier, according to Mintel Comperemedia, a research firm that tracks direct-mail marketing.
However, some entrepreneurs who were quick to write off direct mail as too pricey or passé are finding it's not so easy to dismiss.

Read more from WSJ.com

Firms Hold Fast to Snail Mail Marketing - WSJ.com