BMW M Printing Press?

Just found this on Youtube, pretty cool. Talk about 1 off print.

USPS Summer Sale!

Good morning!!!
We'll you've either clicked on the QR code, typed in the URL or just happened to find us online. Regardless of how, thank you for reading.

If you haven't heard yet the USPS is offering a 3% discount on postage to pieces that include QR Codes which can be read by smart phones.



The requirements are:

1.All mailpieces in the mailing must include a mobile two-dimensional barcode on the outside of the mailpiece or within the mailpiece.

2.The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.

3.Standard Mail and First-Class Mail letters and flats must be sent with postage paid entirely using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard claiming IMb postage rates cannot exceed 9,999 pieces.)

4.The Mobile Barcode Promotion must be affirmatively claimed on the “Incentive Claimed” line in the certification section of the postage statement.

5.Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011.

This discount is really straight forward, integrate a QR code in your printed piece and receive the discount, simple. We are encouraging all of our mail & marketing customers to participate and enjoy the discount. Call or email us to day to learn more about this amazing deal!

DeFrance Printing
619.474.8626
ronnie@defranceprinting.com

Generate Better Returns with Custom Direct Mail | Deliver Magazine

This is a great article on how custom Direct can and does make a difference in your marketing. It's funny because when talking postcards, selfmailers or newsletters people are constantly hammering on the price. Now, I understand price is important but isnt your ROI (Return on Investment) more important? If not it should be, read more to see why-

Generate Better Returns with Custom Direct Mail | Deliver Magazine

After reading this article if you want to learn more about custom directmail call DeFrance today, we're here to help.

Ronnie Williams
619.474.8626
ronnie@defranceprinting.com

QR huh?

Did you click the QR code or type in the web address to get here? Either way your here, so now let's explain more about this new tool.

A QR Code or Quick Response Code is a 2d encoded code with data such as website addresses, contact information, text, and other information. They can be used in marketing campaigns, packaging, websites, business cards, posters, brochures or numerous other items. If you look around they are popping up everywhere.

The back of our business cards (This seems to be the most popular currently)

DeFrance can create QR codes in 3 format's- Static, Trackable and Redirectable. The current QR code on our postcard & business card is Static, meaning all it does is link you to a URL listing(this blog).

Why should you care about QR codes?
If you care about increasing your sales, getting better ROI and knowing the who/what/when/where about your clients and potential buyers, then you care. They are not the answer but another tool in the box to help communicate with potential buyers.

We will be continuing to share best practices on QR codes in the coming months talking about the 3 different types and how the best use each. Keep an eye out for more.

In the mean time if you have a smart phone and want to learn how to use QR codes call or email us today. We would be happy to stop in and show you how this works.
Enjoy
Ronnie Williams
619.474.8626

8 out of 10 Marketers Recommend Direct Mail to their Colleagues who Chew Gum

New survey shows Direct Mail still important to business to business marketers.

8 out of 10 Marketers Recommend Direct Mail to their Colleagues who Chew Gum

If you need help creating an effective campaign call DeFrance today!
619.474.8626

10% Discount from Postcards

First off, welcome to our blog and if you have been here before welcome back.

We created this as an outlet to share information with our client's. A place to showcase our capabilities, new projects, ideas, marketing tips, design and in this case a place to save a little money. As you know we have been in business for quite some time and many of you began working with DeFrance because of a reference. Someone you know who appreciated what we do and passed our info along. The discount shown above on our postcard is to thank those who promote our business.
Here is the info on how to save-
Do you know a co- worker, a family member or friend who at their place of business could benefit from using DeFrance? If so, email DeFrance with the subject line of "Referral". We will send you a short referral form to fill out and email back. It's easy and a great way to save money.

Email- defrance@defranceprinting.com

This offer is good through 12/31/10

Postcard Artwork

DeFrance recently we teamed up with Palm Canyon Resort in Borrego Springs. Like alot of businesses right now they dont have an endless budget so we created a postcard template that can easily be changed while keeping the overall theme consistent. Borrego is a beautiful place to visit offering hiking, mt. biking, off roading, golfing, great food and yes, flowers.
Borrego is located within 2 hours of San Diego and make's a great getaway. For more info go to www.palmcanyonresort.com

8 Reason's

By David Frey, Marketing Best Practices, Inc
Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn't work, your mailbox would be empty!).
Here are eight reasons why I believe direct mail is still king of the marketing mediums:

Reason # 1: It works when you're notLike the old saying goes, "In rain, sleet, or snow" the mail arrives. Whether you're sleeping, vacationing, working, or walking, your direct mail is working for you. It gives your best sales presentation over and over again without you having to be present.

Reason# 2: It leverages your effortsDo you want to know how to waste your time? Give your best sales presentation to one person at a time. If you do this, you'll only sell one widget at a time. Send out thousands of letters and your best sales pitch is being presented to thousands of people simultaneously. That's called "leverage!"

Reason # 3: Allows you to target with precisionInstead of "spraying and praying" your message to people who may or may not be interested or even qualified to take advantage of your offer, direct mail allows you to pinpoint the people who fit your psychographic, demographic, and geographic profile.

Reason # 4: You get an immediate responseOnce you send out your direct mail piece it doesn't take long to get a response. Within one to two weeks you'll receive about 80 percent to 90 percent of all those who are going to respond. If your campaign works, you'll know about it quickly. If it's a bomb, you'll that quickly as well.

Reason # 5: It's easy to track your return on investmentIf you're a small business owner you can't afford to waste a single penny on wasteful marketing. With direct mail marketing you can code your mail pieces to determine the exact number of responses you received from each campaign. And as I said before, the results of your direct mail campaign come back fast, so once you know what worked and what didn't, you can immediately start to "tweak" your mail piece to increase your response and hold your marketing dollars accountable.

Reason # 6: It's relatively inexpensiveWith just $.34 (at the time of this writing) you can send out a direct mail piece that includes your full marketing message. It is amazing what you can get into a small business size envelope and keep under the $.34 limit. Photos, newspaper articles, letters, special reports, and more can be put in these envelopes for under $.34. This means you can reach 100 target prospects for only $34. Comparatively speaking, that's a bargain!

Reason # 7: It gets one-on-one attentionOne of the best things about direct mail is that it gets one-on-one attention from your target prospect. Unlike billboards or radio and television commercials that get your attention while two to three other things also have your attention. Direct mail is opened one piece at a time and read one piece at a time. It gives you the best chance of catching your prospect's attention and keeping it for a period of time.

Reason # 8: It's something you can touch and feel—it hangs aroundDirect mail is something that you can hold in your hand. It's not made of electrons that can be deleted with the twitch of a finger. It's not a radio frequency signal that is here and then gone a moment later. It is physical. It is something that can hang around for a period of time. It has "lingering" marketing effects.

All these reasons I've mentioned make direct mail a very powerful marketing medium that, if done right, can have a very high return on your marketing dollar.