8 Reason's

By David Frey, Marketing Best Practices, Inc
Direct mail is perhaps, one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. The amount of mail in your mailbox everyday attests to the effectiveness of this medium (If it didn't work, your mailbox would be empty!).
Here are eight reasons why I believe direct mail is still king of the marketing mediums:

Reason # 1: It works when you're notLike the old saying goes, "In rain, sleet, or snow" the mail arrives. Whether you're sleeping, vacationing, working, or walking, your direct mail is working for you. It gives your best sales presentation over and over again without you having to be present.

Reason# 2: It leverages your effortsDo you want to know how to waste your time? Give your best sales presentation to one person at a time. If you do this, you'll only sell one widget at a time. Send out thousands of letters and your best sales pitch is being presented to thousands of people simultaneously. That's called "leverage!"

Reason # 3: Allows you to target with precisionInstead of "spraying and praying" your message to people who may or may not be interested or even qualified to take advantage of your offer, direct mail allows you to pinpoint the people who fit your psychographic, demographic, and geographic profile.

Reason # 4: You get an immediate responseOnce you send out your direct mail piece it doesn't take long to get a response. Within one to two weeks you'll receive about 80 percent to 90 percent of all those who are going to respond. If your campaign works, you'll know about it quickly. If it's a bomb, you'll that quickly as well.

Reason # 5: It's easy to track your return on investmentIf you're a small business owner you can't afford to waste a single penny on wasteful marketing. With direct mail marketing you can code your mail pieces to determine the exact number of responses you received from each campaign. And as I said before, the results of your direct mail campaign come back fast, so once you know what worked and what didn't, you can immediately start to "tweak" your mail piece to increase your response and hold your marketing dollars accountable.

Reason # 6: It's relatively inexpensiveWith just $.34 (at the time of this writing) you can send out a direct mail piece that includes your full marketing message. It is amazing what you can get into a small business size envelope and keep under the $.34 limit. Photos, newspaper articles, letters, special reports, and more can be put in these envelopes for under $.34. This means you can reach 100 target prospects for only $34. Comparatively speaking, that's a bargain!

Reason # 7: It gets one-on-one attentionOne of the best things about direct mail is that it gets one-on-one attention from your target prospect. Unlike billboards or radio and television commercials that get your attention while two to three other things also have your attention. Direct mail is opened one piece at a time and read one piece at a time. It gives you the best chance of catching your prospect's attention and keeping it for a period of time.

Reason # 8: It's something you can touch and feel—it hangs aroundDirect mail is something that you can hold in your hand. It's not made of electrons that can be deleted with the twitch of a finger. It's not a radio frequency signal that is here and then gone a moment later. It is physical. It is something that can hang around for a period of time. It has "lingering" marketing effects.

All these reasons I've mentioned make direct mail a very powerful marketing medium that, if done right, can have a very high return on your marketing dollar.

Digital Booklets

DeFrance has always produced booklets, instruction manuals, educational booklets, employees handbooks and programs. With traditional printing is was only cost effective to produce longer runs leaving a huge void for quick turn around short run color booklets. Clients had to order a whole closet full and use them even after the information was outdated.

Since adding digital printing 2 years we have been able to change that making short run booklets cost effective with quick turn around times. It has also allowed our clients flexibility knowing they can order only what they need and change information on the fly.

This particular booklet is 12 pages, 4 colors throughout with 100# coated cover and 80# coated book for inner pages. Not shown the back cover also included die cut business card slits for the agents to include their cards.

If you are interested in a similar project or DeFrance's other capabilities please call or email us with you inquiry

Ronnie

619.474.8626

ronnie@defranceprinting.com

email greeting cards??

Hopefully everyone had a great Thanksgiving, enjoyed a few days off with family and some tasty food. We were closed on Thursday/Friday like most of you were and it was definetly a nice break.


I dont know about you but I recieved numerous Thanksgiving emails last week, an email greeting to wish me a Happy Thanksgiving. I counted them, 11 of them. Wow! Pretty cool right? Well if you asked who the 11 people were I couldn't tell you nor could I tell you what they said.


Email has a purpose, it's a great tool for business but it can be misused for purposes that need that personal touch. We didn't recieve 1 Thanksgiving day card in the mail, not 1. Imagine if you were the only company who sent your clients an old fashion Thanksgiving card where you adlibbed a little note and signed your name at the bottom. I guarantee that if you did your client would remember who sent it and you would be 1 rung higher on the ladder.


With a tough year like 2009 your clients need a reminder that someone appreciates them and took time out of their busy day to say Thank You. Businesses who have survived and will grow next year will only do so with building great relationships and bringing value to the table.

Video??

Well I keep seeing these cool video's out there but all I have is my generic camera. I took this while running 2 color Letterpress note cards. With any decent size run (2,000 press sheets or more) we have always run 2 presses at once. It does take some getting used to but it saves overall press time which in turn saves the client some $. This especially comes in handy when we get a 3 or 4 color Letterpress job. Which we often do.

Please excuse the amateur short, short film I promise I will get better. Enjoy

Rochester NY

Alright I have been blabbing about the the trip to Rochester NY since I returned and promised a little write up. Sorry this took so long for those very few of you who have been waiting. Here it is, sorry if it's a little long.

Xerox put on a workshop with Gimble & Associates in Rochester NY a few weeks ago. The purpose was to teach us about digital printing, variable data, promotional material, photo specialty products and book publishing along with our current products. Essentially show us what is available for you, our clients whether you need to increase business, lower your costs, target a new audience or reestablish a relationship with your current clients.

We have been transitioning DeFrance from a printing company to a marketing and printing company, offering our clients solutions rather than just products. This workshop was a great stepping stone and provided insight into variable data, data & tracking, list acquisition, combining direct mail with email, web to print, mailing & statistics and numerous other solutions.

Mr. Gimble also hammered on the "Marketing Plan", and it's importance for DeFrance and our clients. He asked what do we want to accomplish next year? What"s our goal? When you establish that goal then you can develop a plan that will help to achieve your goal. Once the plan is developed it needs to be looked at each and every month monitoring the results and adjusting as needed. We took the advice to heart are are in the process of developing a marketing plan that will begin January 2010 and we encourage you to create one of your own.

After the event we had time to stand around, talk amongst the marketers and printers sharing stories. The majority of the crowd agreed that is was time to stop being printers and become a solutions provider. Our clients need help just as we do and it's time to step up, share our ideas that help to make a difference and grow business. We began this transition process earlier this year meeting with clients, learning what they need and then developing a solution. Marketing is a process not an event, therefor we create plans for long term growth not instant.

If you have questions about any of this or want DeFrance to come by, talk more about our new solutions and how they can help, give us a call.

Thanks
Ronnie
619.474.8626

Vinyl for a local board shaper

RBF is a San Diego based surf board shaper, they have spent years perfecting the technique and have found a nitch with long boarders. Their boards have an old school feel with the wood stringer and a hand shaped solid wood fin on every board. Ron from RBF wanted DeFrance to create a simple 1 color logo that would be placed on every board letting other surfers know who shaped the board. We also created window stickers for his delivery trucks and extras to give out to cutomers. Over this summer RBF could hardly keep up with demand and looks to continue their success long into the future.

Thanks

Ronnie

619.474.8626

More Vinyl Projects

The "John's" is a yearly event and the above are the center piece's. In years past they have spray painted the white lettering and as you can imagine that has become a real pain. They asked if we had another idea the first thing that came to mind was Vinyl.

We took their already prepared artwork and cut out 60 sets of doors & lettering on glossy white vinyl. The customer loved them and it imoroved the look and feel of the center piece's.

Enjoy

Ronnie

619.474.8626

Vinyl graphics

We are constantly looking to add more value to our services, creating new ways we can help increase your business. This new service takes us away from our comfort zone (paper) and onto a new arena (Vinyl).

Vinyl graphics can be used for vehicle wraps, vehicle lettering, building signs, front door signage, banners, stickers and can be adhered to plastic, vinyl, wood, metal, glass and more.

When creating artwork keep in mind that there is a difference for cut vinyl or a vehicle wrap, call first to have DeFrance make sure it's right the first time.

Call me for samples and more product info.

Ronnie

619.474.8626

Menu Samples

Yes, DeFrance does print menus, menu covers and many other items for the Hotel, Restaurant and hospitality industry. It's a nitch we fell into years ago because of their need for quality, consistency and a printing partner who can help with everything from design, typesetting, proofing, printing and fulfillment.

Restaurants inherently have exotic foods, drinks and their menus are constantly changing. DeFrance won customers over because of our extra proofing steps (which include an overall in house proof read, spell check for each menu item, design check to ensure every menu is consistent and in house press check to keep color consistent) which saved them from costly reprints and made their jobs easier.

We have grown to offer leather & vinyl bound dinner/lunch/breakfast & bar menus, laminated menu covers & inserts, menu stiffeners, napkins, coasters, name tags (magnetic or pin) and more. DeFrance has been working in the hotel & restaurant industry for over 30 years, if your interested in our services please call to learn more.

Thanks

Ronnie

619.474.8626

Back to the basics

If I asked some of you whens the last time you hand wrote someone a note. Yes I did say Hand Write and I don't mean on your I-Phones or Blackberries most of you would probably say I can't remember or huh? With businesses working hard to improve their bottom line and you working harder than ever before emails can become lost in the shuffle. What will differentiate you from the rest, when the rest is doing the same thing?

A hand written note shows a more personal approach, that you took time out of your day to contact this person. Inherently a note will be read at a break in the day or taken home making it more personal leaving a longer lasting impression. I have used hand written notes for the past 2 years and have great success, potential customers respond 2-3 times more than with an email or voice message.

Rethink this so called extinct method communication and boost your sales. Call me today to have DeFrance develop a note card or thank you that will allow you to grow your business.

Ronnie Williams

619.474.8626

"Effective Direct Mail Fundraising"

This entry is specifically for Non Profits/ Foundations and groups who are fundraising in these tough times although this can be translated into business marketing to.

Last week Ron Williams(my dad) attended a seminar put on by the San Diego Postal Customer Council addressing the most effective ways to fund raise. The seminar provided insight into successful local Foundations/Non Profits and the keys the their success. I will hit on some of the highlights because he handed me 9 pages of material and notes. For the complete run down give me a call or email and lets set up a meeting to talk more about how to improve your fundraising.

1) Who is your target Donor? Do you know, really? The best way to learn more about who donates to you is interview a few donors and learn why.
2) Newsletters- Create a newsletter that informs the donor what you are doing, where their money is going and that you are being conservative with their money. Show them why their donation makes a difference.
4) Go after your current donors more- With today's economy you will get better results going after your current donor base. Invite them to participate in upcoming events, get more involved in your organization.
Here's a big one I have heard many people say. I don't want to ask for more money from people who have already donated. The big fundraisers solicit multiple times a year, up to 4 times!
7) Acquiring new donors- While you are soliciting from your base you will need to add future donors for years to come. This is the most difficult part of fundraising. "Expect to lose money. At this point you are looking for new donors more than the donation itself"
10) The List- Your mailing lists are the most important aspect of Fundraising. The best list will be your current donors and should be contacted up to 4 times each year. Lets not forget purchased lists, look for lists of people who are sympathetic to your cause, lists of people who are mail responsive. They could not insist enough, lists are extremely important.
12) State your case- Don't beat around the bush, ask for the donation & the money. Motivate the reader to donate and respond.

Alright I'm not even half way through the seminar and I covered some great points. Educating ourselves and you is our job, working together to increase your fundraising and building a partnership. I would love to come by and talk more about what your current fundraising plan is and add some of these tried and tested methods to increase your ROI.

Call me with any questions
Ronnie
619.474.8626

Great Customer Service is Key!

Wow this weekend was hot! Tried to do a little yard work but it was tough BBQ'd instead.

CANVAS magazine sends me a Monday newsletter every week and I thought this one was great. My personal purchasing habits are completely based on the personal touch vs just the price, someone who knows their field and walks you through exactly what you need is invaluable.


July 13, 2009

CANVAS Weekly Newsletter"Nothin' But a Chicken Wing"

It is easy to become skeptical in these challenging times. It seems as though many of our buying experiences are defined by the bare minimum customer service and great ambivalence from the people who are charged with serving.

With a growing concern that our country is mired in a "save yourself" attitude and "commoditized" service, I had some hope restored this weekend.

My brother, a couple of buddies and I traveled to Clinton, South Carolina to play golf. We got up at 5:30 and drove two hours to what amounted to the middle of nowhere. As my friends raved about this golf course, the skeptic in me began to take over. I mean, come on, two hours to play golf? I like the game, but a four hour round-trip doesn't seem to make a lot sense to me.

As you can imagine, there are not a lot of golfers on the course. I think there were about 20-30 people all day. In turn, the golf course is extremely difficult and magnified my very pedestrian game. My score would suggest that this day was not a lot of fun for me. However, I cannot think of a better golf experience in recent memory.

The difference was the service provided. The very small staff seemed to realize that a job is not a right. It is a responsibility. They were falling all over themselves to make sure we had everything we needed. As an example, the general manager actually came out on the course to see how we were doing.

After our round, we were relaxing and telling stories, when Dennis, our waiter, came up with a plate of chicken wings. With a big smile, he said, "these are on my tab, please enjoy". We all looked at each other with shock. This was unexpected, but delightful. By the way, it cost us $60 to play 36 holes of golf!

Having a job instills remarkable pride and should be respected and loved. We may receive some questionable service in our individual lives. However, let's empower each other to create memorable buying experiences for our clients. In the end, it is actually more fun to serve. It makes you feel great and it says a lot about you. In fact, it's easier to serve with enthusiasm than with disdain. In other words, it ain't nothin' but a chicken wing!

All the best,

Mark Potter
CANVAS
www.thecanvasmag.com

Hope you enjoyed

Ronnie

Reasons' that compel consumers to open their Direct Mail

As recent survey from Vertis Communication asked adult consumers a question, "Which one of the following makes a difference as to what direct mail you open?"

The results:
1) Timing of the piece arriving coinciding with need for the service/product = 67%
2) Consumer's name on the front of the envelope = 66%
3) A special offer or discount = 54%
4) The package looks important = 52%
5) Feel something in the package = 51%
6) A free gift or token inside = 42%
7) Donated material enclosed = 35%
8) None of these = 5%

So what can you do with this information, well implementing some of these tactics in with your current direct mail campaigns would be the first step, then testing which method or methods work best to fit with your products or services and budget. Remember just because you try these tactics doesn't mean it will work, to work the best you will also need a targeted list, great follow up and as I said in my previous entry consistency. Call today for any questions or if you want us to come by and help develop an effective campaign for your business.


Thanks

Ronnie

The results above are from Vertis Communications, property of an annual study tracking consumer media and buying behavior across a wide variety of industry segments... from 2009

Reflecting over a vacation

I haven't taken a vacation in a very long time and forgot how that time away can allow you to reflect on what you have been doing and how to improve on it. Growing up in Southern California the bright green landscape in Ireland was amazing, the food was hearty and the beer was, well everywhere. My only complaint was limited Ketchup for the chips.

During the 2 flights home which included a 4 hour layover in Philly my time was spent thinking about the first 6 months of this year. Marketing ideas for DeFrance, marketing ideas we assisted our clients with and we're they effective or not. Most people, myself included are extremely impatient with marketing, expecting that the first mailing, magazine ad or billboard campaign you will rake in the dough. The reality is some will respond immediately to the campaign and others are on the fences or are not in need at the immediate time. This is why consistent marketing is so important, people need to be reminded why they need your products or services regularly, keep your name is their face.

I was reading a blog over the trip and Mark Potter from Canvas magazine was talking about the long term effects of marketing and companies holding off of spending that money. "For example, I was talking to a couple of my friends at Coca Cola, the number one brand in the world, and I asked them about curbing their advertising. They responded by saying that if Coke stopped advertising today, there would be no effect tomorrow. However, in a year's time, Pepsi will surely gain market share."

It's hard to think of the future when we are worried about today but we must. The are no companies who are the exception to the rule, we must market to our target audience, solve their problems and provide superior service.

Just my thoughts after a vacation.

Ronnie

Wedding Package (Offset + Letterpress + Die Cut)

DeFrance just finished this project for a designer last week. Its always neat to use multiple processes on a project and this wedding invitation definetely allowed us to. We offset printed the green apple color, Letterpress printed the red and the die cut the shape on the face + card tabs on back panel. The package included this main piece + 2 other Invitation cards. For more details call us.

Enjoy

Ronnie

619.474.8626

Del Mar Fair Trip

Well the Fair has never been a must go yearly event for me but this year we had a reason so I was all for it. My wife (Nicole) is a high school teacher and this school year she got a taste of my world, the printing world because she was in charge of the yearbook. I remember she had many late nights of proof reading, photo editing, last minute changes and just plain old stress.

All of the hard work really paid off in the end, the yearbook sold out (funny that kids who are so into technology still love looking through a book, wow) and the yearbook was awarded a 1st place prize at the Del Mar Fair. I'm very proud of her and her yearbook class, they did a great job. Printing is contagious and guess what she's doing it again next year.

Side note we tried some great food (Fried Zucchini, Cheese Bread, Pizza, Corn Dog, Fried Snickers and a Brownie Sundae) there were 4 of us but that's still a lot of food and it was all great!

Kudos to DeFrance

Here a couple of nice comments from Reacomm to the DeFrance staff..........

"Thank you for EVERYTHING - you guys did an excellent job, as always, of managing our vendors from inception to mailing.
Kudos to DeFrance Printing staff for all of their exceptional attention to the details!"

from Linda Maynhart and Realcomm

..
"I spoke to my customer ... earlier this week and he brought up the postcard mailing. He said he was very pleased with how smoothly everything went, how well it turned out and that you were a pleasure to work with. Thank you for doing such a great job!"

Best regards,

Cameron Saunders
Account Manager
Realcomm

..

At DeFrance we love working hand in hand with our customers. Watching a project from beginning to end, seeing the results and feeling good that we helped a customer meet a tight deadline or draw attention to an upcoming event. Reading emails like the above lets us know our hard work was worth it and our philosophy of putting our customers first is right on track.

Tradeshow Marketing for RealComm

The end of June is the Realcomm 2009 in Chicago, a 2 day real estate technology conference. This year Realcomm and it's exhibitor's stepped up marketing, contacting attendies early ensuring they stop by their booths. Over the past 2 weeks we produced 11 different postcards all digitally printed. Our job was to work with Realcomm Exhibitors from reciept of artwork, print and mailing. As always they we're a pleasure to work with and we feel that everything turned out great.

To find out what type of marketing will increase attendance to your booth call today!

619.474.8626

Thanks

Ronnie

10% Off Marketing Material for May

Throughout the month of May DeFrance wants to help you grow your businesses through increasing your sales activity, improving the quality of who you contact and monitoring your results.

DeFrance is discounting piece's that will boost your business- Flyer's, Self Mailers, Post Cards, Hand Outs, Direct Mail Packages & Posters. To receive the 10% discount you must place your order within the month of May and reference our postcard offer.

Along with the 10% discount we also want to offer our knowledge and experience of marketing and printing. If your interested in growing your business contact us today, together we can develop a strategy to fit you budget and future goals.

Let's all work together and make the rest of 2009 a great year!

Call for more details or to set up an appointment 619.474.8626 or email me at

ronnie@defranceprinting.com

King's Fish House

This weekend was my wife's birthday and instead of our same routine of restaurants we decided to try something new.
We live in Bonita so we have really been enjoying the new Otay Ranch shopping center, it's loaded with great restaurants and stores. I'm sorry all I remember are the restaurants & REI you'll have to ask my wife about the shops.
Alright back to the point, so we have been really wanting to try King's Fish House and Nicole's birthday was the perfect time. Our group ordered the Costa Rican Tilapia, Coconut Mexican Shrimp, California Yellowtail and Bowties with Chicken. We tried it all and it was great! I love fish and the Yellowtail & Tilapia we're awsome. Everyone agreed that we will definitely be back. I highly recommend that you try King's Fish House.

http://www.kingsfishhouse.com/

New DP Brands Pockets

Here they are, 2 new Pocket's from DP Brand-

DP pocket's feature a main panel & insert panel with the same unique shape our envelopes have. The pockets we're created for Wedding Invitations, Gala Invites, Fundraiser Packages, Direct Mail and Special Occassions.

DP Brand uses only the best paper, our line features Cranes Pallette, Curious Metallics and Mohawk with extremely reasonable pricing. Our pockets range from $.85 - $1.34 each for quantities of 100 and whole sale pricing for larger orders. We have no dollar minimums, strickly quantity minimums which for our pockets is 100, this really helps in keeping your costs down. We just finished our paper sample books so give us a call or email today to recieve yours.

Unlike other Enclosure, Pocket and Envelope companies DeFrance is a printing company and can Letterpress Print, Foil Stamp, Offset Print, Digital Print and Mail all in house saving you much needed time and money.

Custom Papers & Shapes are always welcome, just call for pricing.

Enjoy

Ronnie Williams

619.474.8626

ronnie@defranceprinting.com

Stationery Package Gets Notice

Above is a Letterpress stationery package we produced for Miriello Grafico that was recently in

Step Inside Design magazine. The package features custom business cards, letterhead and envelopes. The highlights include a custom #10 vertical envelope with tear tab and duplexed business cards with custom die cut. All of the piece's were printed 2 color + a hit of Gloss Varnish. You can see the hints of Varnish on the Brown side of the business cards.

While this isn't our first time having a piece in Step Inside Design it's always great to see our work being shown. Below is a link to their website and the article where is was featured in the top 100 self promo piece's. I do have some samples of the envelopes and business cards, email me if you are interested in seeing them.

http://www.stepinsidedesign.com/STEP/Article/28860/0/page/8

Red Bull Collectible Card Pics + Details

Here are some of the Collectible Cards we recently printed for the Red Bull Air Races. There are 18 versions of the cards, 15 pilots and 3 planes to make a complete set. The cards are printed on 16 point Carolina Coated Cover, 4 color 2 sides with Soy based ink, Spot UV Coating on the front and back of the cards plus the Red Bull logo on all 18 cards is Metallic Silver foil stamping.

I'm a bad photographer so its hard to see the Uv coating but when you move the cards around the light hits the coating showing the custom designs. The cards came out awesome and it really allowed us to show off our many capabilities.

Red Bull Collectable Card pics

Red Bull Suit Case Tags

This years Red Bull Air Races are just around the corner and DeFrance was fortunate enough to get some of the printing.

The complete finished product is a custom made suit case and enclosed is a Passport featuring all of the pilots, 18 Collectable Cards featuring the pilots & planes, a USB port and then to close the case is a luggage tag. We assisted with producing the Luggage Tags and Collectable Cards.

The above pictures are of the luggage tags. They are 4 colors 2 sides on 100# Sterling Gloss Book, after printing them we laminated 2 sides with a 1.5 mil matte lamination. This is to protect the tags from tearing when you fold them around the case handle. The tags were also die cut allowing them to fold around and lock around the handle.

We have more pictures of the tags in different production stages, let me know if you are interested is seeing more.

I will feature the collectable cards soon so keep an eye out.

What's New at DeFrance?

It's been over a week since I have posted anything and have to admit coming up with worthy material can be tough. The funny thing is, the beginning of March has been extremely busy and full of great work there just hasn't been time to post it. I will though, soon.

Some highlights of March so far:

Red Bull Air Races- Here they come again, second race of the series will be held in San Diego on May 9th & 10th. DeFrance was fortunate enough to produce some of the work for this years race. The pieces are amazing and we can't wait to show them off.
http://www.redbullairrace.com

Parker White- DeFrance as part of the Red Bull job began a new relationship with Parker White who created and designed the pieces. Their firm is located in Cardiff, Ca. in an old Church, they call "The Sanctuary". They create beautiful work and we can't wait for the next project.
http://www.parkerwhite.com

More to come, talk with you soon.

Ronnie
619.474.8626

Happy St. Patty's Day

Slainte

Be prepared to toast on St. Patrick's Day!

When March 17th arrives you can raise your glass and toast your Irish friends with one of these phrases.

May your fire be as warm as the weather is cold.

Health, and long life to you
Land without rent to you
The partner of your heart to you
and when you die, may your bones rest in Ireland!

As you slide down the banisters of life may the splinters never point the wrong way.

May you get all your wishes but one,
So you always have something to strive for.

May your blessings outnumber
The shamrocks that grow,
And may trouble avoid you
Wherever you go.

Here's to your coffin...
May it be built of 100 year old oaks which I will plant tomorrow.

May your neighbors respect you,
Troubles neglect you,
The angels protect you,
And Heaven accept you.

May the best day of your past be the worst day of your future.

An old Irish recipe for longevity:
Leave the table hungry.
Leave the bed sleepy.
Leave the bar thirsty.

May you live to be a hundred years, with one extra year to repent.

May you never forget what is worth remembering,
Or remember what is best forgotten.

May you be in heaven one half hour before the devil knows you're dead.

May you have the hindsight to know where you've been,
The insight to know where you are,
and the foresight to know when you've gone too far.

May you have warm words on a cold evening,
A full moon on a dark night,
And the road downhill all the way to your door.

May God bring good health to your enemies enemies

May you never make an enemy
When you could make a friend–
Unless you meet a fox among your chickens.

Copied from www.history.com

Letterpress Printed Business Cards

We printed business cards for Ocassion to Celebrate and I shot some photos throughout the process. Thought you would appreciate it.

The cards are 1 color Black on 500 gram Somerset, thick and perfect for Letterpress. The photos dont do them justice.

Simpson Landscape Pocket Folders

Here are the folders we produced with the Business Cards for Simpson Landscape. The folders are 9 x 12 with 4" pockets and half round business card slits with Blind Deboss.