Small Business Owners: Print Ads Most Effective

Small Business Owners: Print Ads Most Effective

FedEx Office’s third annual Signs of the Times national survey of small businesses finds that:

• 87% of small business owners say that printed marketing and advertising tools are somewhat to very effective at driving customers to their businesses.

• 61% believe traditional marketing and advertising methods are more effective than web-based counterparts at bringing in customers.

• Interestingly, young adult owners (ages 18-34) are greater proponents of signs, banners, posters, flyers, and brochures as cost effective marketing/advertising tools, than their older counterparts. One out of two young adult respondents value signs and banners, compared to 36% of owners age 55+, and 57% of 18-34 year-old SB owners tout the power of flyers and brochures, compared to 47% of their older counterparts.

• 46% of small business owners have plans to grow their business in 2010 by improving their company’s online presence; 36% plan to utilize social media/networking sites to build business.

FedEx Office, in conjunction with the Ketchum Global Research Network, worked with Braun Research to conduct the survey. They polled small business owners who employ 5 to 100 employees and own firms that generate over $100,000 in annual revenue. A total of 500 interviews were completed; the margin of error is +/-4.38% at the 95% confidence level.
Source: Marketwatch, “Small Businesses Believe They Will Lead the U.S. out of Recession According to Third Annual FedEx Office Survey,” May 5, 2010
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So is this ground breaking info?? No it isn't, it's more of what we have been preaching for the past 2 years. There are many tools in the box, look at the combination that best works for you. For most small businesses utilizing direct mail correctly can bring in new clients, create reliable references and build your brand. Adding in new tools like social networking, blogging and facebook can help fill in the gap between mailings and keep an online portfolio about your business.

Want to talk more about developing an effective marketing campaign for your business, call DeFrance today. 619.474.8626
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