Its not too late for Holiday items....

Just a reminder that it's not too late to order your holiday cards, notes, calendars and hang tags before the holidays.

Place your order before December 6th and your holiday cards will be ready to pick up on December 13th, just in time to address and mail out. Calendars depending on the design style can be ready by December 18th marketing your business all year long. Call or email today to place your order. 619.474.8626 defrance@defranceprinting.com

Amp + Guitar

Fold Factory always keeps us inspired with great examples of print, die cutting and
packaging.  This is a great example of a creative invitation that makes an impact.




Enjoy
DeFrance Printing
619.474.8626

Press Release- 2nd Sales Growth Award!

In March DeFrance attended our second CPrint board meeting in Oakland and once again the experience was awesome!  Great people, great information and as the title states another great achievement in sales.
Below is the copy of the press release.... 


                                


 FOR IMMEDIATE RELEASE March 12, 2013 Local Printer Honored for Sales Growth Ron and Ronnie Williams, DeFrance Printing, National City, CA, have been honored for their company’s sales growth by CPrint® International during the bi-annual board meeting in Oakland, CA. CPrint® awards printers who have demonstrated a significant sales growth over the past year. According to Todd Nuckols, CPrint® president, DeFrance Printing is among an elite group of companies who are seeing sales increases in the slow economy. “DeFrance Printing is focusing on principles and practices geared to exceptional customer service,” said Nuckols. “This effort is resulting in increased sales even in a time of an economic slowdown. A company who can achieve growth in these times can only achieve it by being the best print provider for its business customers.” CPrint® International is an organization of independently owned family-based businesses that strive for professionalism and performance among small business that commonly lack highly developed systems and leadership. Companies from throughout North America participate in the program. DeFrance Printing is the only printer in San Diego County that qualified for the prestigious CPrint® designation. CPrint® is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs. DeFrance Printing is located at 320 W. 17th Street, National City, CA 91950. For more information about the company, call 619-474-8626, e-mail ron@defranceprinting.com, or visit the company’s website at www.defranceprinting.com.

For more information contact: Clark Workman
CPrint® International 235 Dutch Road Charleston, WV 25302
(304) 965-7100 www.cprint.com

BMW M Printing Press?

Just found this on Youtube, pretty cool. Talk about 1 off print.

Bring Your Mail to Life

Coming out in 2013 is something called Augmented Reality. It's a great way to make your direct mail piece come to life through an Iphone, Ipad or any other smart device.  More to come.......

PRESS RELEASE: Local Printer Honored for Sales and Management Skills

It's been way too long since we have posted anything on our blog, not because a lack of projects or ideas to share, we were caught in the political wave of work and have been fortunate enough to have amazing clients that keep us busy. Keep an eye out in early 2013 for lots of projects and promo, after all it's a special year our 120th in business.

In late September DeFrance attended our first CPrint board meeting in Oakland and it was a great experience.

Here is a copy of the press release, while this only lists 2 names there is a whole team that has achieved this.


FOR IMMEDIATE RELEASE September 18, 2012 Local Printer Honored for Sales and Management Skills Ron and Ronnie Williams, DeFrance Printing, National City, CA, received the top award for both sales growth and management skills from CPrint® International during its semi-annual board meeting in Oakland, CA. Each six months, CPrint® selects the printer who has demonstrated a significant sales growth over the past year, as well as the most significant positive changes in their company over the past six months from among its participants.

According to Todd Nuckols, CPrint® president, DeFrance Printing is among an elite group of companies whose growth and profitability are increasing in the face of ever increasing competition. “DeFrance Printing continues to prosper as it focuses on principles and practices geared to exceptional service to both customers and opportunities for staff,” said Nuckols. “DeFrance Printing is achieving success by being the best print provider for its business customers.”

CPrint® is an organization of independently owned family-based businesses that strive for professionalism and performance among small business that commonly lack highly developed systems and leadership. Companies from throughout North America participate in the program.

DeFrance Printing is the only printer in San Diego that qualified for the prestigious CPrint® designation. The CPrint® designation is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs.

DeFrance Printing is located at 320 West 17th Street, National City, CA 91950. For more information about the company, call 619-474-8626, e-mail ron@defranceprinting.com, or visit the company’s website at www.defranceprinting.com.

For more information contact:
Clark Workman
CPrint® International
4710 Chimney Drive Charleston,
WV 25302
(304) 965-7100
www.cprint.com

60-second Super-cool Fold of the Week #178

                                         Keep Calm and Fold---Love it.  Another great example

Contact DeFrance today if you need to improve your company's print and marketing in 2013!
619.474.8626

Super Cool Fold of the Week! Glueless Pocket Brochure

These glueless pocket brochures are what delivered the US Open tickets to the attendees, pretty neat. Interested in creating something similar, give DeFrance a call! 619.474.8626

Direct Mail Spend Expected to Grow 4.6% This Year

"The power of direct marketing".
Click the link to read more results from the DMA. Good info and shows how each aspect of marketing will grow through 2016.

Direct Mail Spend Expected to Grow 4.6% This Year

Printers Fair!

DeFrance Printing will be at this years 3rd annual Printers Fair hosted by The International Printing Museum. We welcome all of our customers and friends to come to the Museum, watch the demonstrations and check out all of the vendors. Make sure to stop by our booth B58 to see samples and buy antiques, stationery and more. See you there!

http://www.printmuseum.org/docs/LA%20Printers%20Fair/LA_PRINTERS_FAIR_FLYER_2011.pdf

Custom Packaging

I was going to title this "Custom Packaging, New at DeFrance" but the reality is we have been creating & producing packaging here for decades. It just hasn't been one of our main focuses, that is until recently......

As we continue to grow our digital print we have noticed a great fit for short to mid sized packaging products. Either upstart's or existing companies who want to create a new product. Utilizing digital & offset print allows the client to order short runs not only saving them start up costs but giving them the flexibility to test the packaging prior to future larger runs.

Here is an example of a short run project-

Project Specs-
Quantity- 500 finished boxes
Description- Crayon Box design but used for App pens for local schools
Paper- 12 Point Chip Board
Ink- Black Soy based ink
Finishing- Die Cutting, Gluing and Bulk Box

This box would have been perfect for digital print but the client wanted the piece to be recycled and environmentally friendly so we offset printed the black with a soy based ink.

If you are interested in learning more about DeFrance's packaging or print capabilities please call or email us today.
619.474.8626
ronnie@defranceprinting.com
or check out our website for more details-
Our Website/

USPS Summer Sale!

Good morning!!!
We'll you've either clicked on the QR code, typed in the URL or just happened to find us online. Regardless of how, thank you for reading.

If you haven't heard yet the USPS is offering a 3% discount on postage to pieces that include QR Codes which can be read by smart phones.



The requirements are:

1.All mailpieces in the mailing must include a mobile two-dimensional barcode on the outside of the mailpiece or within the mailpiece.

2.The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.

3.Standard Mail and First-Class Mail letters and flats must be sent with postage paid entirely using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard claiming IMb postage rates cannot exceed 9,999 pieces.)

4.The Mobile Barcode Promotion must be affirmatively claimed on the “Incentive Claimed” line in the certification section of the postage statement.

5.Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011.

This discount is really straight forward, integrate a QR code in your printed piece and receive the discount, simple. We are encouraging all of our mail & marketing customers to participate and enjoy the discount. Call or email us to day to learn more about this amazing deal!

DeFrance Printing
619.474.8626
ronnie@defranceprinting.com

Generate Better Returns with Custom Direct Mail | Deliver Magazine

This is a great article on how custom Direct can and does make a difference in your marketing. It's funny because when talking postcards, selfmailers or newsletters people are constantly hammering on the price. Now, I understand price is important but isnt your ROI (Return on Investment) more important? If not it should be, read more to see why-

Generate Better Returns with Custom Direct Mail | Deliver Magazine

After reading this article if you want to learn more about custom directmail call DeFrance today, we're here to help.

Ronnie Williams
619.474.8626
ronnie@defranceprinting.com

FPO Awards: Winners for Hyperquake piece!

Congrats to everyone at Hyperquake!


The combo Letterpress/Embossed posters to celebrate Hyperquake's 10th Anniversary have been a huge hit and were just recently awarded the best "Poster for Self-Promotion" by For Print Only. It was an awesome project to be apart of and we look forward to the next one.
To see all of the winners click here-
FPO Awards: Winners
or to go to their website to see more-
http://www.hyperquake.com/#/work

Enjoy

DeFrance Printing
619.474.8626

Direct Mail Design and Best Practice | Business 2 Community

Good read especially if your direct marketing.

Direct Mail Design and Best Practice | Business 2 Community

If you need help creating or improving your marketing campaign call DeFrance today!
619.474.8626

New Data & List Aquision Tools!

Many of you have taken a advantage of DeFrance's data & list capabilities over the past 30 years, assisting you to better improve ROI and gain new clients & donors. We now have some new features to add along with our current services including- Draw polygons, overlay radii, even section off suppression areas to create more targeted campaigns.



New tools like Drive time will take variable data campaigns to the next level. Call or email today to take advantage of these great tools.

619.474.8626
ronnie@defranceprinting.com

Digital Greeting Cards

We have finally been able to catch our breath a little bit after the National Stationery Show. The majority of the work we produced for the show was Letterpress but a new client came to DeFrance requesting a combination line of Letterpress & Digital. We did testing on Lettra which amazingly printed really well on our new digital press but in the end they went with Environment. It is a smoother sheet but as the name states is made from 100% post consumer fibers and printed great.



Project Details- 50 different designs
Quantity- 50 of each card (2,500 cards)
Paper- 100# PC100 White Environment Cover
Size- 5.5 x 8.5"
Finishing- Die Cut + Scored
Production Time- We would have liked more time but because of the crunch to meet the show deadline we took 3 days once files were approved to print, die cut, package and ship these.
We love Letterpress but digital gives you the capability to produce extremely short runs fast.


Call or email us today to learn how DeFrance can help your greeting card or stationery business grow & thrive.

619.474.8626
ronnie@defranceprinting.com

The Digital Nirvana » Blog Archive » The Quick Response (QR) Codes Best Practices

Click the link to learn more about QR Code best practices

The Digital Nirvana » Blog Archive » The Quick Response (QR) Codes Best Practices

As always if you want more info about how to use QR codes and how they can help your business call or email us today!

Thanks
Ronnie Williams
619.474.8626
ronnie@defranceprinting.com

Print is... A Driver of Online Sales

Great short video on print-
YouTube - Print is... A Driver of Online Sales

National Stationery Show 2011 Sneak Peek | Oh So Beautiful Paper

Here is write up about the recipe cards on "Oh So Beautiful Paper". No photo love of our recipe cards but Maginating does get a mention in the bottom. So far the shows seems to be going great!

National Stationery Show 2011 Sneak Peek | Oh So Beautiful Paper