60 second super cool fold of the week

Another really great use of folding and die cutting to increase marketing impact



Enjoy

duotone

Tyler Blik has been providing creativity to San Diego for almost 30 years and with that experience brings the understanding that to make an impression sometimes less is more.


The above project is a 2 color stationery set including an amazing Duotone.
For those unaware a Duotone is a combination of 2 colors typically Black and a pms color which create an image. Duotone's were extremely popular in years past but with new technology most today are creating everything is full color (4 color process). While designing in full color has advantages utilizing techniques like Duotone's can not only save money but create a finished look unmatched by process printing.



Project Details-
Print Process- Offset
Paper- Classic Crest Solar White
Ink- 2 pantone colors
Additional- Note Pads Feature an amazing Duotone

If you are interested in learning more about Duotone's or how DeFrance can help bring your project to life please call or email us today.
defrance@defranceprinting.com
619.474.8626

Holiday Hydration

Every year we see amazing holiday projects at DeFrance and 2011 was no exception. Here are 6 cards designed by Traina Design for their 2011 Holiday Booklets. David Traina has always embraced Letterpress and took this opportunity to utilize the impression it makes.


















Not shown are the back sides of each card which has a drink recipe for each of the "Tasty Beverages". Don't forget to see the project from Traina Design's perspective on their blog and catch the short video.

Project details-
Print Process- Letterpress Printing
Quantity- 350 total books
Paper- 110# Lettra Cover
Ink- Black & PMS Color
Additional- We also digitally printed the cover on a translucent sheet + Drilled a hole in upper left for David and his team to assemble.

If you are interested in creating a project like this or have something else in mind please contact DeFrance today!
619.474.8626

60 second super cool fold with a Letterpress shout out!

Really beautiful piece with a ton of detail, if you are interested in creating something unique call DeFrance today, we can help.

619.474.8626
ronnie@defranceprinting.com

60-second Super-cool Fold of the Week

Direct mail unmatched in marketer toolkit - Direct Marketing News

The new year is here, are you ready for 2012?
We talk about direct mail a lot at DeFrance because we believe it is a vital tool to businesses not only in selling new products but keeping your name top of mind at all times. Here is a great article on the 6 steps for successful direct mail.
Direct mail unmatched in marketer toolkit - Direct Marketing News

To learn more about how DeFrance can help your business grow in 2012 call or email us today!
defrance@defranceprinting.com
619.474.8626

Does your fundraising stand out?

As we fast approach the holidays (I cant believe next week is Thanksgiving already) non profits and businesses are positioning to ask for donations and sell their products. Direct mail is still the first touch and standing out is key to your success.

Generating cash is a responsibility most every company faces and with that comes the challenge of how to get your message out as the popular form of communication continues to change.

Direct mail has stood the test of time and remains one of the most effective ways to get your company information in front of consumers and/or donors.

My grandmother is a person who donates to several organizations each month (and no, you cannot have her contact info- ha) so I questioned her about how she decides where to give her support. Her answer included the following reason:

1)The piece is unique and catches her eye- intrigues her to open it.
2)The company/non profit is reputable, mails her often so she is familiar with their service/mission.





















That brought to mind a piece we recently received in the mail (see above). The piece was definitely unique and caught our eye- how many brown paper bags do you receive in the mail? Not many, I bet. We, of course, opened it and found:















-A personalized letter, asking several times for support
- A colorful brochure explaining who our donation will benefit
-A code number enabling the company/non profit to track which mailing got a response

Take a look at your current marketing/fundraising material. Is there room for improvement? Would you like to track which pieces work best?

Call us today - we want to help!

Ronnie Williams
DeFrance Printing
619.474.8626