The Ridiculously Inexpensive Magic Of Direct Mail Letters!

          

The Ridiculously Inexpensive Magic Of Direct Mail Letters!  

Forbes Direct Mail Article

Great article from Forbes on the effectiveness of traditional direct mail and how it can make your phone ring! If you are not currently utilizing direct mail you need to rethink that strategy and reintroduce a multichannel marketing strategy.  If you need help call DeFrance today and we can help point you in the right direction.  

 P.619.474.8626   E.defrance@defranceprinting.com

 

BMW M Printing Press?

Just found this on Youtube, pretty cool. Talk about 1 off print.

Super Cool Fold of the Week

Here is another great example from Fold Factory...... If your interested in learning more about custom direct mail campaigns, call DeFrance today! 619.474.8626

Bring Your Mail to Life

Coming out in 2013 is something called Augmented Reality. It's a great way to make your direct mail piece come to life through an Iphone, Ipad or any other smart device.  More to come.......

PRESS RELEASE: Local Printer Honored for Sales and Management Skills

It's been way too long since we have posted anything on our blog, not because a lack of projects or ideas to share, we were caught in the political wave of work and have been fortunate enough to have amazing clients that keep us busy. Keep an eye out in early 2013 for lots of projects and promo, after all it's a special year our 120th in business.

In late September DeFrance attended our first CPrint board meeting in Oakland and it was a great experience.

Here is a copy of the press release, while this only lists 2 names there is a whole team that has achieved this.


FOR IMMEDIATE RELEASE September 18, 2012 Local Printer Honored for Sales and Management Skills Ron and Ronnie Williams, DeFrance Printing, National City, CA, received the top award for both sales growth and management skills from CPrint® International during its semi-annual board meeting in Oakland, CA. Each six months, CPrint® selects the printer who has demonstrated a significant sales growth over the past year, as well as the most significant positive changes in their company over the past six months from among its participants.

According to Todd Nuckols, CPrint® president, DeFrance Printing is among an elite group of companies whose growth and profitability are increasing in the face of ever increasing competition. “DeFrance Printing continues to prosper as it focuses on principles and practices geared to exceptional service to both customers and opportunities for staff,” said Nuckols. “DeFrance Printing is achieving success by being the best print provider for its business customers.”

CPrint® is an organization of independently owned family-based businesses that strive for professionalism and performance among small business that commonly lack highly developed systems and leadership. Companies from throughout North America participate in the program.

DeFrance Printing is the only printer in San Diego that qualified for the prestigious CPrint® designation. The CPrint® designation is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs.

DeFrance Printing is located at 320 West 17th Street, National City, CA 91950. For more information about the company, call 619-474-8626, e-mail ron@defranceprinting.com, or visit the company’s website at www.defranceprinting.com.

For more information contact:
Clark Workman
CPrint® International
4710 Chimney Drive Charleston,
WV 25302
(304) 965-7100
www.cprint.com

60-second Super-cool Fold of the Week #178

                                         Keep Calm and Fold---Love it.  Another great example

Contact DeFrance today if you need to improve your company's print and marketing in 2013!
619.474.8626

May Newsletter- Importance of Business Cards

 

May Newsletter

Above is a link to our May issue of CPrintips which covers great information about your business card on "Making your business cards work as hard as you do".   We cover design, layout, ideas, etiquette and more.
If you wish to receive a monthly copy of our newsletter please email us to be added.

Enjoy from everyone at DeFrance
619.474.8626

Save the Date

The "Alice in Wonderland" themed save the dates were created by paper stylist Elizabeth Seaton at Posh Paperie back in 2011 and we received so many comments about how amazing they were we had to feature the project.

The save the date feature's a vintage "Alice" on what looks like a playing card all die cut out of super thick 220# paper stock.  The combination of the paper and deep impression from the letterpress produces an amazing finish. 


Project Details-

Paper- 220# Lettra Pearl White

Ink- Black + PMS Color

Print Style- Letterpress 2 colors 2 sides

Additional- Custom Die Cut


To see Posh Paperie's blog write up click here-
http://posh-paperie.com/blog/?p=936


To learn more about DeFrance and how we can help you, please call today 619.474.8626 or email defrance@defranceprinting.com

This weeks 60 second super cool fold!

Enjoy
DeFrance

Wine Tags!

A Great Holiday Gift, Wine!

Wine seems to surround good design and this Holiday Tag project was no exception. The photos feature a 2 color Holiday Wine Tag designed by Kate Hofland, a local creative designer who loves the letterpress process. Kate had been toying with the idea of using letterpress on a corporate project for sometime and the holiday tags made perfect sense.



While Kate Hofland created this great design the Wine Tag die originates from another amazing Southern California design firm, Real Life Branding.

Ron Leland, a brand architect and creative professional came up with the Wine Tag concept in 2007 for a wine barrel project originally utilizing letterpress on a duplex sheet. Since that time the die design has been used on a few different projects each with their own unique twist.

Project Details-
Quantity- 160
Size- 6.125 X 3"
Paper- 110# Fluorescent White Lettra Cover
Ink- 2 PMS Colors
Extra- Custom Die Cut with Score

For more information about this job or to order a similar project call DeFrance today!619.474.8626

duotone

Tyler Blik has been providing creativity to San Diego for almost 30 years and with that experience brings the understanding that to make an impression sometimes less is more.


The above project is a 2 color stationery set including an amazing Duotone.
For those unaware a Duotone is a combination of 2 colors typically Black and a pms color which create an image. Duotone's were extremely popular in years past but with new technology most today are creating everything is full color (4 color process). While designing in full color has advantages utilizing techniques like Duotone's can not only save money but create a finished look unmatched by process printing.



Project Details-
Print Process- Offset
Paper- Classic Crest Solar White
Ink- 2 pantone colors
Additional- Note Pads Feature an amazing Duotone

If you are interested in learning more about Duotone's or how DeFrance can help bring your project to life please call or email us today.
defrance@defranceprinting.com
619.474.8626

Holiday Hydration

Every year we see amazing holiday projects at DeFrance and 2011 was no exception. Here are 6 cards designed by Traina Design for their 2011 Holiday Booklets. David Traina has always embraced Letterpress and took this opportunity to utilize the impression it makes.


















Not shown are the back sides of each card which has a drink recipe for each of the "Tasty Beverages". Don't forget to see the project from Traina Design's perspective on their blog and catch the short video.

Project details-
Print Process- Letterpress Printing
Quantity- 350 total books
Paper- 110# Lettra Cover
Ink- Black & PMS Color
Additional- We also digitally printed the cover on a translucent sheet + Drilled a hole in upper left for David and his team to assemble.

If you are interested in creating a project like this or have something else in mind please contact DeFrance today!
619.474.8626

60-second Super-cool Fold of the Week

USPS Summer Sale!

Good morning!!!
We'll you've either clicked on the QR code, typed in the URL or just happened to find us online. Regardless of how, thank you for reading.

If you haven't heard yet the USPS is offering a 3% discount on postage to pieces that include QR Codes which can be read by smart phones.



The requirements are:

1.All mailpieces in the mailing must include a mobile two-dimensional barcode on the outside of the mailpiece or within the mailpiece.

2.The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.

3.Standard Mail and First-Class Mail letters and flats must be sent with postage paid entirely using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard claiming IMb postage rates cannot exceed 9,999 pieces.)

4.The Mobile Barcode Promotion must be affirmatively claimed on the “Incentive Claimed” line in the certification section of the postage statement.

5.Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011.

This discount is really straight forward, integrate a QR code in your printed piece and receive the discount, simple. We are encouraging all of our mail & marketing customers to participate and enjoy the discount. Call or email us to day to learn more about this amazing deal!

DeFrance Printing
619.474.8626
ronnie@defranceprinting.com

Generate Better Returns with Custom Direct Mail | Deliver Magazine

This is a great article on how custom Direct can and does make a difference in your marketing. It's funny because when talking postcards, selfmailers or newsletters people are constantly hammering on the price. Now, I understand price is important but isnt your ROI (Return on Investment) more important? If not it should be, read more to see why-

Generate Better Returns with Custom Direct Mail | Deliver Magazine

After reading this article if you want to learn more about custom directmail call DeFrance today, we're here to help.

Ronnie Williams
619.474.8626
ronnie@defranceprinting.com

Direct Mail Design and Best Practice | Business 2 Community

Good read especially if your direct marketing.

Direct Mail Design and Best Practice | Business 2 Community

If you need help creating or improving your marketing campaign call DeFrance today!
619.474.8626

New Data & List Aquision Tools!

Many of you have taken a advantage of DeFrance's data & list capabilities over the past 30 years, assisting you to better improve ROI and gain new clients & donors. We now have some new features to add along with our current services including- Draw polygons, overlay radii, even section off suppression areas to create more targeted campaigns.



New tools like Drive time will take variable data campaigns to the next level. Call or email today to take advantage of these great tools.

619.474.8626
ronnie@defranceprinting.com

The Digital Nirvana » Blog Archive » The Quick Response (QR) Codes Best Practices

Click the link to learn more about QR Code best practices

The Digital Nirvana » Blog Archive » The Quick Response (QR) Codes Best Practices

As always if you want more info about how to use QR codes and how they can help your business call or email us today!

Thanks
Ronnie Williams
619.474.8626
ronnie@defranceprinting.com

Print is... A Driver of Online Sales

Great short video on print-
YouTube - Print is... A Driver of Online Sales

Kind words from a customer

Below is an email I recently received from a very happy client.

"Hi Ronnie,
WOW! I was so excited to receive the invitation in Friday's mail!! You really rocked this job as everything looks amazing........ You all did an excellent job and I am really happy with the result! Thank you very much...........
Thank you again!! I am once again very happy with DeFrance!!"

Emailed to DeFrance by Kathryn, Director of Development at ARTS
This email was in response to an invitation package we produced for their 10th Anniversary Gala.
Poster

Sleeve


The package was created by Savacool Secvair Brand Communications (Mike & Steve) which included-
Invitation/Poster- 17 x 22" printed 4 color over 2 color on 80# Jefferson Gloss Book
Mailing Sleeve- 6 x 9" Printed 2 color over 1 color (flood inside of Sleeve)on 80# Jefferson Gloss Cover
RSVP card & envelope- 1 color matching colors of package
All of the piece's were inserted, sealed, ink jetted and mailed to potential attendees.

If your interested in seeing samples or learning more about DeFrance can help your business or non profit call or email us today!
Enjoy
Ronnie
619.474.8626