Greeting Card of the Year!

"NEW YORK - The Greeting Card Association (GCA) held its annual Louie Awards presentation, on Sunday night, May 20, in New York City. The Louie Awards circus-themed gala, entitled "The Greatest Cards on Earth!" was the opening night highlight of the National Stationery Show (NSS). After a lively musical overture performed by the evening's "ring masters" Rob Fortier and Meryl Hooker of the Center Aisle Group, and opening remarks by Patti Stracher, director of the NSS and GCA executive vice president, and Susan January, GCA president and vice president of Leanin' Tree, the evening's "acts" honoring the best in 64 categories took center ring, leading up to the grand finale - the naming of the two Cards of the Year. "
 GDA Staff -- Gifts and Dec, 5/21/2012 12:13:41 AM

Taking those top honors for Card of the Year (Above $3.50) was first-time Louie entrant Maginating, which also took top honors in the Romantic Occasions (Above $3.50) category.

 DeFrance has been involved in the Stationery Show for over 10 years producing projects for designers and companies across the country. This year was particularly exciting for DeFrance, not only did we have multiple clients showing but Brad Woods from Maginating was up for 2 Louie Awards.  He called on Monday to tell us not only had he won both categories but he also won for Greeting Card of the Year!





Card Details-
Name- We're so good together
Process- Letterpress
Paper - 110# Lettra
Ink- 2 PMS Colors + Black
Size- A-2 folding card
Finishing- Scoring + Die Cut with rounded corners

To learn more about Maginating go to his website 

Enjoy

DeFrance Printing
619.474.8626
 

Save the Date

The "Alice in Wonderland" themed save the dates were created by paper stylist Elizabeth Seaton at Posh Paperie back in 2011 and we received so many comments about how amazing they were we had to feature the project.

The save the date feature's a vintage "Alice" on what looks like a playing card all die cut out of super thick 220# paper stock.  The combination of the paper and deep impression from the letterpress produces an amazing finish. 


Project Details-

Paper- 220# Lettra Pearl White

Ink- Black + PMS Color

Print Style- Letterpress 2 colors 2 sides

Additional- Custom Die Cut


To see Posh Paperie's blog write up click here-
http://posh-paperie.com/blog/?p=936


To learn more about DeFrance and how we can help you, please call today 619.474.8626 or email defrance@defranceprinting.com

Wine Tags!

A Great Holiday Gift, Wine!

Wine seems to surround good design and this Holiday Tag project was no exception. The photos feature a 2 color Holiday Wine Tag designed by Kate Hofland, a local creative designer who loves the letterpress process. Kate had been toying with the idea of using letterpress on a corporate project for sometime and the holiday tags made perfect sense.



While Kate Hofland created this great design the Wine Tag die originates from another amazing Southern California design firm, Real Life Branding.

Ron Leland, a brand architect and creative professional came up with the Wine Tag concept in 2007 for a wine barrel project originally utilizing letterpress on a duplex sheet. Since that time the die design has been used on a few different projects each with their own unique twist.

Project Details-
Quantity- 160
Size- 6.125 X 3"
Paper- 110# Fluorescent White Lettra Cover
Ink- 2 PMS Colors
Extra- Custom Die Cut with Score

For more information about this job or to order a similar project call DeFrance today!619.474.8626

Digital Greeting Cards

We have finally been able to catch our breath a little bit after the National Stationery Show. The majority of the work we produced for the show was Letterpress but a new client came to DeFrance requesting a combination line of Letterpress & Digital. We did testing on Lettra which amazingly printed really well on our new digital press but in the end they went with Environment. It is a smoother sheet but as the name states is made from 100% post consumer fibers and printed great.



Project Details- 50 different designs
Quantity- 50 of each card (2,500 cards)
Paper- 100# PC100 White Environment Cover
Size- 5.5 x 8.5"
Finishing- Die Cut + Scored
Production Time- We would have liked more time but because of the crunch to meet the show deadline we took 3 days once files were approved to print, die cut, package and ship these.
We love Letterpress but digital gives you the capability to produce extremely short runs fast.


Call or email us today to learn how DeFrance can help your greeting card or stationery business grow & thrive.

619.474.8626
ronnie@defranceprinting.com

National Stationery Show 2011 Sneak Peek | Oh So Beautiful Paper

Here is write up about the recipe cards on "Oh So Beautiful Paper". No photo love of our recipe cards but Maginating does get a mention in the bottom. So far the shows seems to be going great!

National Stationery Show 2011 Sneak Peek | Oh So Beautiful Paper

Legion Paper - National Stationery Show- Press Releases

Are you ready? The Stationery Show is in 9 days!

Not only was DeFrance fortunate enough to produce work for multiple vendors at this years show we were able to to participate in Legion's recipe card project. The was made possible by Brad Woods from Maginating, he created the design and we produced them. We'll wait and see what the reaction to the cards is but so far everyone has loved them. Here is a sneak peek, more pics & info to come.


To read Legion Paper press release click below.
Legion Paper - Fine Art Paper - Press Releases