The "Little" large format project

Months ago we approached Bink Photo to see if he had a few shots we could blow up as promotional piece's for our large format printing. Below are his photo's which we have enlarged to 24 x 36" for promo posters aswell as a select number at 5 x 8" mounted to foamcore so they could be mailed to local designers showcasing our capabilities.



Below are pics of the small pieces mounted to foamcore.


If you are interested in how large format can help your business call us today to recieve samples and pricing
619.474.8626
Ronnie

Bink Photo
Brian from Bink is heavily involved in the offroad community traveling all over to events like this weeks Baja 1000. Go to their site to learn more.
http://binkdesign.com/

A Large, Large format project

DeFrance has been slowly growing our large format capabilities over the past year starting off with numerous poster, signage and small banner projects. Large format adds to our capabilities allowing us to better serve our clients ever changing needs.

Towards the end of summer we recieved a request for almost 500 18 x 24" posters mounted in frames for a marketing campaign throughout San Diego and Riverside Counties. There we 18 versions produced, framed, packaged and delivered. Below are pictures of a few of the pieces.






Framed and ready to package



Project details:
Quantity- 18 designs almost 500 finished pieces
Paper- semi gloss photo paper
Size- 18 x 24 full bleed
Bindery- Assemble and mount posters in frames
Specialty- Produce 18 x 24" black poster frame with plexiglas

Interested in Large format and how it can help your business than cal us today!
619.474.8626
defrance@defranceprinting.com

Small Business Owners: Print Ads Most Effective

Small Business Owners: Print Ads Most Effective

FedEx Office’s third annual Signs of the Times national survey of small businesses finds that:

• 87% of small business owners say that printed marketing and advertising tools are somewhat to very effective at driving customers to their businesses.

• 61% believe traditional marketing and advertising methods are more effective than web-based counterparts at bringing in customers.

• Interestingly, young adult owners (ages 18-34) are greater proponents of signs, banners, posters, flyers, and brochures as cost effective marketing/advertising tools, than their older counterparts. One out of two young adult respondents value signs and banners, compared to 36% of owners age 55+, and 57% of 18-34 year-old SB owners tout the power of flyers and brochures, compared to 47% of their older counterparts.

• 46% of small business owners have plans to grow their business in 2010 by improving their company’s online presence; 36% plan to utilize social media/networking sites to build business.

FedEx Office, in conjunction with the Ketchum Global Research Network, worked with Braun Research to conduct the survey. They polled small business owners who employ 5 to 100 employees and own firms that generate over $100,000 in annual revenue. A total of 500 interviews were completed; the margin of error is +/-4.38% at the 95% confidence level.
Source: Marketwatch, “Small Businesses Believe They Will Lead the U.S. out of Recession According to Third Annual FedEx Office Survey,” May 5, 2010
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So is this ground breaking info?? No it isn't, it's more of what we have been preaching for the past 2 years. There are many tools in the box, look at the combination that best works for you. For most small businesses utilizing direct mail correctly can bring in new clients, create reliable references and build your brand. Adding in new tools like social networking, blogging and facebook can help fill in the gap between mailings and keep an online portfolio about your business.

Want to talk more about developing an effective marketing campaign for your business, call DeFrance today. 619.474.8626
Also follow our blog or like DeFrance on Facebook to get more updates, samples and info.

"AWESOME WORK!"

The above was the title of an email I received back in June and we have been lagging on posting this. Some really great comments from one of our clients, here is the email.
"Hi Leann,
Tell Ronnie that we are over the moon! These cards look awesome! I was so nervous not being there for a press check, but Ronnie knows what we like. He did a great job...That boy has TALENT!
.................................
Thanks again we are in love with the new cards!!!!
So Happy,
Carrie
Red Cap Cards
www.redcapcards.com"

Here are a couple of pictures of the cards that we produced for Carrie.


The 2 designs were produced just days before the 2010 New York Stationery show where Red Cap unveiled their new designs.


If you are interested in learning more about DeFrance, our capabilities or how we can help you please call, email or go to our site to learn more.
Leann Wingo
619.474.8626
leann@defranceprinting.com

Consumers ‘Like’ Companies on Facebook for Discounts/Show Brand Affiliation

Facebook, is it really good for businesses or just personal?
Click on the link below to see to see what consumers are saying.

Print in the Mix: Fast Fact - Consumers ‘Like’ Companies on Facebook for Discounts/Show Brand Affiliation

Letterpress Antiques

Ron Williams of DeFrance Printing has been involved in printing for almost 40 years. Throughout that timeframe he has collected hundreds of print antiques, paper and other interesting items. We recently have been cleaning out a storage room looking through what we actually have coming across some really unique items. A couple of pics from 2 weeks ago, more to come as we keep sorting.

Yard Signs

As we all know by the bombardment of political ads on TV we are supposed to vote in a few weeks. DeFrance has been assisting campaigns get the word out with design, print, mail and signage. Here are a couple of pics of a little yard sign project we delivered yesterday.

To order a similar project or talk about other projects please call or email us today!
619.474.8626
defrance@defranceprinting.com