Thursday, January 12, 2012
Monday, January 2, 2012
Direct mail unmatched in marketer toolkit - Direct Marketing News
The new year is here, are you ready for 2012?
We talk about direct mail a lot at DeFrance because we believe it is a vital tool to businesses not only in selling new products but keeping your name top of mind at all times. Here is a great article on the 6 steps for successful direct mail.
Direct mail unmatched in marketer toolkit - Direct Marketing News
To learn more about how DeFrance can help your business grow in 2012 call or email us today!
defrance@defranceprinting.com
619.474.8626
We talk about direct mail a lot at DeFrance because we believe it is a vital tool to businesses not only in selling new products but keeping your name top of mind at all times. Here is a great article on the 6 steps for successful direct mail.
Direct mail unmatched in marketer toolkit - Direct Marketing News
To learn more about how DeFrance can help your business grow in 2012 call or email us today!
defrance@defranceprinting.com
619.474.8626
Wednesday, November 16, 2011
Does your fundraising stand out?
As we fast approach the holidays (I cant believe next week is Thanksgiving already) non profits and businesses are positioning to ask for donations and sell their products. Direct mail is still the first touch and standing out is key to your success.
Generating cash is a responsibility most every company faces and with that comes the challenge of how to get your message out as the popular form of communication continues to change.
Direct mail has stood the test of time and remains one of the most effective ways to get your company information in front of consumers and/or donors.
My grandmother is a person who donates to several organizations each month (and no, you cannot have her contact info- ha) so I questioned her about how she decides where to give her support. Her answer included the following reason:
1)The piece is unique and catches her eye- intrigues her to open it.
2)The company/non profit is reputable, mails her often so she is familiar with their service/mission.
That brought to mind a piece we recently received in the mail (see above). The piece was definitely unique and caught our eye- how many brown paper bags do you receive in the mail? Not many, I bet. We, of course, opened it and found:
-A personalized letter, asking several times for support
- A colorful brochure explaining who our donation will benefit
-A code number enabling the company/non profit to track which mailing got a response
Take a look at your current marketing/fundraising material. Is there room for improvement? Would you like to track which pieces work best?
Call us today - we want to help!
Ronnie Williams
DeFrance Printing
619.474.8626
Generating cash is a responsibility most every company faces and with that comes the challenge of how to get your message out as the popular form of communication continues to change.
Direct mail has stood the test of time and remains one of the most effective ways to get your company information in front of consumers and/or donors.
My grandmother is a person who donates to several organizations each month (and no, you cannot have her contact info- ha) so I questioned her about how she decides where to give her support. Her answer included the following reason:
1)The piece is unique and catches her eye- intrigues her to open it.
2)The company/non profit is reputable, mails her often so she is familiar with their service/mission.
That brought to mind a piece we recently received in the mail (see above). The piece was definitely unique and caught our eye- how many brown paper bags do you receive in the mail? Not many, I bet. We, of course, opened it and found:
-A personalized letter, asking several times for support
- A colorful brochure explaining who our donation will benefit
-A code number enabling the company/non profit to track which mailing got a response
Take a look at your current marketing/fundraising material. Is there room for improvement? Would you like to track which pieces work best?
Call us today - we want to help!
Ronnie Williams
DeFrance Printing
619.474.8626
Friday, October 28, 2011
Clever Bed Bug Dimensional Mail
Great article in Deliver Magazine about custom short run direct mail. Companies far to often focus on sending out the cheapest direct mail to widest audience possible. In reality it's smarter to spend more on a very small targeted audience bringing in better return.
Terminix Catches the Eye with Clever Bed Bug Dimensional Mail Deliver Magazine
If interested in growing your business through targeted direct mail contact DeFrance today!
619.474.8626
ronnie@defranceprinting.com
Terminix Catches the Eye with Clever Bed Bug Dimensional Mail Deliver Magazine
If interested in growing your business through targeted direct mail contact DeFrance today!
619.474.8626
ronnie@defranceprinting.com
Friday, October 14, 2011
Direct Mail Spend Expected to Grow 4.6% This Year
"The power of direct marketing".
Click the link to read more results from the DMA. Good info and shows how each aspect of marketing will grow through 2016.
Direct Mail Spend Expected to Grow 4.6% This Year
Click the link to read more results from the DMA. Good info and shows how each aspect of marketing will grow through 2016.
Direct Mail Spend Expected to Grow 4.6% This Year
Tuesday, September 13, 2011
Printers Fair!
DeFrance Printing will be at this years 3rd annual Printers Fair hosted by The International Printing Museum. We welcome all of our customers and friends to come to the Museum, watch the demonstrations and check out all of the vendors. Make sure to stop by our booth B58 to see samples and buy antiques, stationery and more. See you there!
http://www.printmuseum.org/docs/LA%20Printers%20Fair/LA_PRINTERS_FAIR_FLYER_2011.pdf
Tuesday, August 9, 2011
LetterMpress™ Overview - Neat Video
We enjoyed this and thought all of you letterpress people would too.
Enjoy
Ronnie Williams
DeFrance Printing
619.474.8626
Enjoy
Ronnie Williams
DeFrance Printing
619.474.8626
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