As we fast approach the holidays (I cant believe next week is Thanksgiving already) non profits and businesses are positioning to ask for donations and sell their products. Direct mail is still the first touch and standing out is key to your success.
Generating cash is a
responsibility most every company faces and with that comes the challenge of how to get your message out as the popular form of communication continues to
change.
Direct mail has stood the test of time and
remains one of the most effective ways to get your company information in front of consumers and/or donors.
My grandmother is a person who donates to several organizations each month (and no, you cannot have her contact info- ha) so I questioned her about how she decides where to give her support. Her answer included the following reason:
1)The piece is unique and catches her eye- intrigues her to open it.
2)The company/non profit is reputable, mails her often so she is familiar with their service/mission.
That brought to mind a piece we recently
received in the mail (see above). The piece was
definitely unique and caught our eye- how many brown paper bags do you receive in the mail? Not many, I bet. We, of course, opened it and found:
-A personalized letter, asking several times for support
- A colorful brochure explaining who our donation will benefit
-A code number enabling
the company/non profit to track which mailing got a response
Take a look at your current marketing/
fundraising material. Is there room for improvement? Would you like to track which pieces work best?
Call us today - we want to help!
Ronnie Williams
DeFrance Printing
619.474.8626
