The Ridiculously Inexpensive Magic Of Direct Mail Letters!

          

The Ridiculously Inexpensive Magic Of Direct Mail Letters!  

Forbes Direct Mail Article

Great article from Forbes on the effectiveness of traditional direct mail and how it can make your phone ring! If you are not currently utilizing direct mail you need to rethink that strategy and reintroduce a multichannel marketing strategy.  If you need help call DeFrance today and we can help point you in the right direction.  

 P.619.474.8626   E.defrance@defranceprinting.com

 

Super Cool Fold of the Week

Here is another great example from Fold Factory...... If your interested in learning more about custom direct mail campaigns, call DeFrance today! 619.474.8626

60-second Super-cool Fold of the Week #178

                                         Keep Calm and Fold---Love it.  Another great example

Contact DeFrance today if you need to improve your company's print and marketing in 2013!
619.474.8626

USPS Summer Sale!

Good morning!!!
We'll you've either clicked on the QR code, typed in the URL or just happened to find us online. Regardless of how, thank you for reading.

If you haven't heard yet the USPS is offering a 3% discount on postage to pieces that include QR Codes which can be read by smart phones.



The requirements are:

1.All mailpieces in the mailing must include a mobile two-dimensional barcode on the outside of the mailpiece or within the mailpiece.

2.The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.

3.Standard Mail and First-Class Mail letters and flats must be sent with postage paid entirely using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard claiming IMb postage rates cannot exceed 9,999 pieces.)

4.The Mobile Barcode Promotion must be affirmatively claimed on the “Incentive Claimed” line in the certification section of the postage statement.

5.Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011.

This discount is really straight forward, integrate a QR code in your printed piece and receive the discount, simple. We are encouraging all of our mail & marketing customers to participate and enjoy the discount. Call or email us to day to learn more about this amazing deal!

DeFrance Printing
619.474.8626
ronnie@defranceprinting.com

New Data & List Aquision Tools!

Many of you have taken a advantage of DeFrance's data & list capabilities over the past 30 years, assisting you to better improve ROI and gain new clients & donors. We now have some new features to add along with our current services including- Draw polygons, overlay radii, even section off suppression areas to create more targeted campaigns.



New tools like Drive time will take variable data campaigns to the next level. Call or email today to take advantage of these great tools.

619.474.8626
ronnie@defranceprinting.com