Print is... A Driver of Online Sales

Great short video on print-
YouTube - Print is... A Driver of Online Sales

Promotional Piece With Legion Paper and a Lot of Talent!

I just talked with Brad from Maginating yesterday and he said this years show is going great so far! Something like 80 letterpress companies there this year. Wow!
Here is a link to Maginating's blog, he elaborated a little more on the project and type of materials used. Take a look.
"Whatcha' doing?" "I'm Maginating!": Promotional Piece With Legion Paper and a Lot of Talent!

National Stationery Show 2011 Sneak Peek | Oh So Beautiful Paper

Here is write up about the recipe cards on "Oh So Beautiful Paper". No photo love of our recipe cards but Maginating does get a mention in the bottom. So far the shows seems to be going great!

National Stationery Show 2011 Sneak Peek | Oh So Beautiful Paper

Kind words from a customer

Below is an email I recently received from a very happy client.

"Hi Ronnie,
WOW! I was so excited to receive the invitation in Friday's mail!! You really rocked this job as everything looks amazing........ You all did an excellent job and I am really happy with the result! Thank you very much...........
Thank you again!! I am once again very happy with DeFrance!!"

Emailed to DeFrance by Kathryn, Director of Development at ARTS
This email was in response to an invitation package we produced for their 10th Anniversary Gala.
Poster

Sleeve


The package was created by Savacool Secvair Brand Communications (Mike & Steve) which included-
Invitation/Poster- 17 x 22" printed 4 color over 2 color on 80# Jefferson Gloss Book
Mailing Sleeve- 6 x 9" Printed 2 color over 1 color (flood inside of Sleeve)on 80# Jefferson Gloss Cover
RSVP card & envelope- 1 color matching colors of package
All of the piece's were inserted, sealed, ink jetted and mailed to potential attendees.

If your interested in seeing samples or learning more about DeFrance can help your business or non profit call or email us today!
Enjoy
Ronnie
619.474.8626

Legion Paper - National Stationery Show- Press Releases

Are you ready? The Stationery Show is in 9 days!

Not only was DeFrance fortunate enough to produce work for multiple vendors at this years show we were able to to participate in Legion's recipe card project. The was made possible by Brad Woods from Maginating, he created the design and we produced them. We'll wait and see what the reaction to the cards is but so far everyone has loved them. Here is a sneak peek, more pics & info to come.


To read Legion Paper press release click below.
Legion Paper - Fine Art Paper - Press Releases

QR huh?

Did you click the QR code or type in the web address to get here? Either way your here, so now let's explain more about this new tool.

A QR Code or Quick Response Code is a 2d encoded code with data such as website addresses, contact information, text, and other information. They can be used in marketing campaigns, packaging, websites, business cards, posters, brochures or numerous other items. If you look around they are popping up everywhere.

The back of our business cards (This seems to be the most popular currently)

DeFrance can create QR codes in 3 format's- Static, Trackable and Redirectable. The current QR code on our postcard & business card is Static, meaning all it does is link you to a URL listing(this blog).

Why should you care about QR codes?
If you care about increasing your sales, getting better ROI and knowing the who/what/when/where about your clients and potential buyers, then you care. They are not the answer but another tool in the box to help communicate with potential buyers.

We will be continuing to share best practices on QR codes in the coming months talking about the 3 different types and how the best use each. Keep an eye out for more.

In the mean time if you have a smart phone and want to learn how to use QR codes call or email us today. We would be happy to stop in and show you how this works.
Enjoy
Ronnie Williams
619.474.8626

Die Cut Digital Booklets

As we learn more about the capabilities and uses for digital print it opens up doors for pieces that previously we're not possible because of tight budgets and small quantities. This booklet is a perfect example-





The challenge on this project was keeping the tabs & text even on all of the tabs. Digital tends to have a small bounce but we were able to minimize that and keep them all in line. The books came out great and again shows the flexibilty of digital print.

Job Specs- 16 Page Info Booklet
Quantity- 100
Paper- 80# Jefferson Velvet Cover
Ink- Digital CMYK throughout
Bindery- Score, Die Cut, Collate, Fold, Stitch and Package

We just installed a new digital press last week so if you are interested in how digital can help your business please call to talk more.
Thanks
Ronnie Williams
619.474.8626