USPS Summer Sale!

Good morning!!!
We'll you've either clicked on the QR code, typed in the URL or just happened to find us online. Regardless of how, thank you for reading.

If you haven't heard yet the USPS is offering a 3% discount on postage to pieces that include QR Codes which can be read by smart phones.



The requirements are:

1.All mailpieces in the mailing must include a mobile two-dimensional barcode on the outside of the mailpiece or within the mailpiece.

2.The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.

3.Standard Mail and First-Class Mail letters and flats must be sent with postage paid entirely using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard claiming IMb postage rates cannot exceed 9,999 pieces.)

4.The Mobile Barcode Promotion must be affirmatively claimed on the “Incentive Claimed” line in the certification section of the postage statement.

5.Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011.

This discount is really straight forward, integrate a QR code in your printed piece and receive the discount, simple. We are encouraging all of our mail & marketing customers to participate and enjoy the discount. Call or email us to day to learn more about this amazing deal!

DeFrance Printing
619.474.8626
ronnie@defranceprinting.com

Generate Better Returns with Custom Direct Mail | Deliver Magazine

This is a great article on how custom Direct can and does make a difference in your marketing. It's funny because when talking postcards, selfmailers or newsletters people are constantly hammering on the price. Now, I understand price is important but isnt your ROI (Return on Investment) more important? If not it should be, read more to see why-

Generate Better Returns with Custom Direct Mail | Deliver Magazine

After reading this article if you want to learn more about custom directmail call DeFrance today, we're here to help.

Ronnie Williams
619.474.8626
ronnie@defranceprinting.com

FPO Awards: Winners for Hyperquake piece!

Congrats to everyone at Hyperquake!


The combo Letterpress/Embossed posters to celebrate Hyperquake's 10th Anniversary have been a huge hit and were just recently awarded the best "Poster for Self-Promotion" by For Print Only. It was an awesome project to be apart of and we look forward to the next one.
To see all of the winners click here-
FPO Awards: Winners
or to go to their website to see more-
http://www.hyperquake.com/#/work

Enjoy

DeFrance Printing
619.474.8626

Direct Mail Design and Best Practice | Business 2 Community

Good read especially if your direct marketing.

Direct Mail Design and Best Practice | Business 2 Community

If you need help creating or improving your marketing campaign call DeFrance today!
619.474.8626

New Data & List Aquision Tools!

Many of you have taken a advantage of DeFrance's data & list capabilities over the past 30 years, assisting you to better improve ROI and gain new clients & donors. We now have some new features to add along with our current services including- Draw polygons, overlay radii, even section off suppression areas to create more targeted campaigns.



New tools like Drive time will take variable data campaigns to the next level. Call or email today to take advantage of these great tools.

619.474.8626
ronnie@defranceprinting.com

Digital Greeting Cards

We have finally been able to catch our breath a little bit after the National Stationery Show. The majority of the work we produced for the show was Letterpress but a new client came to DeFrance requesting a combination line of Letterpress & Digital. We did testing on Lettra which amazingly printed really well on our new digital press but in the end they went with Environment. It is a smoother sheet but as the name states is made from 100% post consumer fibers and printed great.



Project Details- 50 different designs
Quantity- 50 of each card (2,500 cards)
Paper- 100# PC100 White Environment Cover
Size- 5.5 x 8.5"
Finishing- Die Cut + Scored
Production Time- We would have liked more time but because of the crunch to meet the show deadline we took 3 days once files were approved to print, die cut, package and ship these.
We love Letterpress but digital gives you the capability to produce extremely short runs fast.


Call or email us today to learn how DeFrance can help your greeting card or stationery business grow & thrive.

619.474.8626
ronnie@defranceprinting.com

The Digital Nirvana » Blog Archive » The Quick Response (QR) Codes Best Practices

Click the link to learn more about QR Code best practices

The Digital Nirvana » Blog Archive » The Quick Response (QR) Codes Best Practices

As always if you want more info about how to use QR codes and how they can help your business call or email us today!

Thanks
Ronnie Williams
619.474.8626
ronnie@defranceprinting.com