Does your fundraising stand out?

As we fast approach the holidays (I cant believe next week is Thanksgiving already) non profits and businesses are positioning to ask for donations and sell their products. Direct mail is still the first touch and standing out is key to your success.

Generating cash is a responsibility most every company faces and with that comes the challenge of how to get your message out as the popular form of communication continues to change.

Direct mail has stood the test of time and remains one of the most effective ways to get your company information in front of consumers and/or donors.

My grandmother is a person who donates to several organizations each month (and no, you cannot have her contact info- ha) so I questioned her about how she decides where to give her support. Her answer included the following reason:

1)The piece is unique and catches her eye- intrigues her to open it.
2)The company/non profit is reputable, mails her often so she is familiar with their service/mission.





















That brought to mind a piece we recently received in the mail (see above). The piece was definitely unique and caught our eye- how many brown paper bags do you receive in the mail? Not many, I bet. We, of course, opened it and found:















-A personalized letter, asking several times for support
- A colorful brochure explaining who our donation will benefit
-A code number enabling the company/non profit to track which mailing got a response

Take a look at your current marketing/fundraising material. Is there room for improvement? Would you like to track which pieces work best?

Call us today - we want to help!

Ronnie Williams
DeFrance Printing
619.474.8626

Clever Bed Bug Dimensional Mail

Great article in Deliver Magazine about custom short run direct mail. Companies far to often focus on sending out the cheapest direct mail to widest audience possible. In reality it's smarter to spend more on a very small targeted audience bringing in better return.

Terminix Catches the Eye with Clever Bed Bug Dimensional Mail Deliver Magazine

If interested in growing your business through targeted direct mail contact DeFrance today!

619.474.8626
ronnie@defranceprinting.com

Direct Mail Spend Expected to Grow 4.6% This Year

"The power of direct marketing".
Click the link to read more results from the DMA. Good info and shows how each aspect of marketing will grow through 2016.

Direct Mail Spend Expected to Grow 4.6% This Year

Printers Fair!

DeFrance Printing will be at this years 3rd annual Printers Fair hosted by The International Printing Museum. We welcome all of our customers and friends to come to the Museum, watch the demonstrations and check out all of the vendors. Make sure to stop by our booth B58 to see samples and buy antiques, stationery and more. See you there!

http://www.printmuseum.org/docs/LA%20Printers%20Fair/LA_PRINTERS_FAIR_FLYER_2011.pdf

‪LetterMpress™ Overview‬‏ - Neat Video

We enjoyed this and thought all of you letterpress people would too.



Enjoy

Ronnie Williams
DeFrance Printing
619.474.8626

Custom Packaging

I was going to title this "Custom Packaging, New at DeFrance" but the reality is we have been creating & producing packaging here for decades. It just hasn't been one of our main focuses, that is until recently......

As we continue to grow our digital print we have noticed a great fit for short to mid sized packaging products. Either upstart's or existing companies who want to create a new product. Utilizing digital & offset print allows the client to order short runs not only saving them start up costs but giving them the flexibility to test the packaging prior to future larger runs.

Here is an example of a short run project-

Project Specs-
Quantity- 500 finished boxes
Description- Crayon Box design but used for App pens for local schools
Paper- 12 Point Chip Board
Ink- Black Soy based ink
Finishing- Die Cutting, Gluing and Bulk Box

This box would have been perfect for digital print but the client wanted the piece to be recycled and environmentally friendly so we offset printed the black with a soy based ink.

If you are interested in learning more about DeFrance's packaging or print capabilities please call or email us today.
619.474.8626
ronnie@defranceprinting.com
or check out our website for more details-
Our Website/

USPS Summer Sale!

Good morning!!!
We'll you've either clicked on the QR code, typed in the URL or just happened to find us online. Regardless of how, thank you for reading.

If you haven't heard yet the USPS is offering a 3% discount on postage to pieces that include QR Codes which can be read by smart phones.



The requirements are:

1.All mailpieces in the mailing must include a mobile two-dimensional barcode on the outside of the mailpiece or within the mailpiece.

2.The mobile barcode must be used for marketing purposes and must be relevant to the contents of the mailpiece. The objective of the two-dimensional mobile barcode on eligible mail pieces must be to initiate interaction with consumers via mobile smartphones to market, promote, or educate.

3.Standard Mail and First-Class Mail letters and flats must be sent with postage paid entirely using a permit imprint and submitted electronically using Postal Wizard, Mail.dat, or Mail.XML to qualify for the discount. (Mailings submitted via Postal Wizard claiming IMb postage rates cannot exceed 9,999 pieces.)

4.The Mobile Barcode Promotion must be affirmatively claimed on the “Incentive Claimed” line in the certification section of the postage statement.

5.Mail must be tendered for acceptance during the promotion period, July 1, 2011 through August 31, 2011.

This discount is really straight forward, integrate a QR code in your printed piece and receive the discount, simple. We are encouraging all of our mail & marketing customers to participate and enjoy the discount. Call or email us to day to learn more about this amazing deal!

DeFrance Printing
619.474.8626
ronnie@defranceprinting.com