Hopefully everyone had a great Thanksgiving, enjoyed a few days off with family and some tasty food. We were closed on Thursday/Friday like most of you were and it was definetly a nice break.
I dont know about you but I recieved numerous Thanksgiving emails last week, an email greeting to wish me a Happy Thanksgiving. I counted them, 11 of them. Wow! Pretty cool right? Well if you asked who the 11 people were I couldn't tell you nor could I tell you what they said.
Email has a purpose, it's a great tool for business but it can be misused for purposes that need that personal touch. We didn't recieve 1 Thanksgiving day card in the mail, not 1. Imagine if you were the only company who sent your clients an old fashion Thanksgiving card where you adlibbed a little note and signed your name at the bottom. I guarantee that if you did your client would remember who sent it and you would be 1 rung higher on the ladder.
With a tough year like 2009 your clients need a reminder that someone appreciates them and took time out of their busy day to say Thank You. Businesses who have survived and will grow next year will only do so with building great relationships and bringing value to the table.
