New Ad

Here is an ad Jeanette created for an up coming publication.

New at DeFrance

By our own admission our building has been pretty unimpressive. Mostly because we were not sure if we would be quickly moving again to a different location. We'll we have finally made a desicion that we are not moving for quite some time and therefor are fixing up the place. So far we have added grass along the street, desert plants next to the parking lot and the newest addition is our sign shown above.
Over the next few months we will continue to upgrade and improve our location in hopes to better serve our clients aswell as improve the neighborhood. Keep an eye out for more improvement.

Details about our sign-
We have been tossing ideas around since we moved in this location about something industrial, metal and big but just couldn't decide on exactly what. I was having some parts for a car cut out of metal and started thinking about how cool the process is, like die cutting but out of metal.
We started with a sheet of 4' x 6' 1/8" mild steel that was then waterjet cut from our artwork using an illustrator file. After the sign was cut we then welded on 4 legs to add depth off the building and then took it to be powder coated. After powder coating we glued on a sheet of 1/8" white plastic to highlight the artwork and then mounted it to the wall. It was our first experience with this type of signage but we think it came out great.

Forcasting 2010

"For 2010, I think-I hope!- we'll begin a conversation about balance in the marketing mix. Social media has been the "Next Big Thing" for a couple of years now, but despite the heavy hype, there's been relatively little discussion about it's place as a tool in a toolbox, as opposed it being the salvation of marketing and branding.
Print isn't dead. Television isn't dead. Radio isn't dead. Billboards aren't dead. Direct mail isn't dead. Even newspapers aren't dead. They are all very much alive and there are great opportunities to use them in conjunction(instead of replacing them) with social media and other new media.
By applying the fresh perspectives and philosophies found in new media to more traditional areas of marketing, we can uncover opportunities to innovate and extend beyond what other's have done in the past. Here's hoping 2010 is the year we dust off some of the great media vehicles of the past, and discover new and relevant ways to use them to connect with our audiences."
James Archer Managing Director of Forty Agency

Advanced Viewing

"Oversized windows entice recipients to find out what's inside."

"Back in vogue are oversized-window envelopes that give recipients enough of a peek at the contents to convince them to open it.
The Wilderness Society- a Washington, D.C. based non profit- adopted the larger windows for its bimonthly donor recruitment package, which it mails 2 to 3 million of annually. It now places the traditional single envelope used for the prospecting piece inside another envelope with an oversized window, and donors have taken notice.
When the double-envelope approach was tested against the single envelope, the oversized-window piece produced a 35 percent higher response rate, according to Robin Hickman, the group's director of membership services. She adds that a subsequent test also generated a higher response rate, proving that doubling your efforts really can pay off. - Paula Andruss"

by Paula Andruss from the December issue of Deliver Magazine.