PRESS RELEASE: Local Printer Honored for Sales and Management Skills

It's been way too long since we have posted anything on our blog, not because a lack of projects or ideas to share, we were caught in the political wave of work and have been fortunate enough to have amazing clients that keep us busy. Keep an eye out in early 2013 for lots of projects and promo, after all it's a special year our 120th in business.

In late September DeFrance attended our first CPrint board meeting in Oakland and it was a great experience.

Here is a copy of the press release, while this only lists 2 names there is a whole team that has achieved this.


FOR IMMEDIATE RELEASE September 18, 2012 Local Printer Honored for Sales and Management Skills Ron and Ronnie Williams, DeFrance Printing, National City, CA, received the top award for both sales growth and management skills from CPrint® International during its semi-annual board meeting in Oakland, CA. Each six months, CPrint® selects the printer who has demonstrated a significant sales growth over the past year, as well as the most significant positive changes in their company over the past six months from among its participants.

According to Todd Nuckols, CPrint® president, DeFrance Printing is among an elite group of companies whose growth and profitability are increasing in the face of ever increasing competition. “DeFrance Printing continues to prosper as it focuses on principles and practices geared to exceptional service to both customers and opportunities for staff,” said Nuckols. “DeFrance Printing is achieving success by being the best print provider for its business customers.”

CPrint® is an organization of independently owned family-based businesses that strive for professionalism and performance among small business that commonly lack highly developed systems and leadership. Companies from throughout North America participate in the program.

DeFrance Printing is the only printer in San Diego that qualified for the prestigious CPrint® designation. The CPrint® designation is available only to printers who demonstrate exceptional quality and service by maintaining standards in operations, training, equipment and software as well as worker benefits and working conditions. This program requires annual onsite recertification as well as participation in continuing educational programs.

DeFrance Printing is located at 320 West 17th Street, National City, CA 91950. For more information about the company, call 619-474-8626, e-mail ron@defranceprinting.com, or visit the company’s website at www.defranceprinting.com.

For more information contact:
Clark Workman
CPrint® International
4710 Chimney Drive Charleston,
WV 25302
(304) 965-7100
www.cprint.com

60-second Super-cool Fold of the Week #178

                                         Keep Calm and Fold---Love it.  Another great example

Contact DeFrance today if you need to improve your company's print and marketing in 2013!
619.474.8626

Super Cool Fold of the Week! Glueless Pocket Brochure

These glueless pocket brochures are what delivered the US Open tickets to the attendees, pretty neat. Interested in creating something similar, give DeFrance a call! 619.474.8626

Personalized Packaging

                We found this video and thought it was a great example of thinking outside of the "Box"
                with packaging. 

                We hope you enjoy and promise we'll post a little more for the rest of 2012!

                DeFrance

RGB, CMYK, and PMS: the Alphabet of Color

   July Newsletter

Above is a link to our July issue of CPrintips which covers great information about color.   We cover the difference between the different color selections, how we manage and maintain your colors and more great info.
If you wish to receive a monthly copy of our newsletter please email us to be added.

Enjoy from everyone at DeFrance
619.474.8626

Greeting Card of the Year!

"NEW YORK - The Greeting Card Association (GCA) held its annual Louie Awards presentation, on Sunday night, May 20, in New York City. The Louie Awards circus-themed gala, entitled "The Greatest Cards on Earth!" was the opening night highlight of the National Stationery Show (NSS). After a lively musical overture performed by the evening's "ring masters" Rob Fortier and Meryl Hooker of the Center Aisle Group, and opening remarks by Patti Stracher, director of the NSS and GCA executive vice president, and Susan January, GCA president and vice president of Leanin' Tree, the evening's "acts" honoring the best in 64 categories took center ring, leading up to the grand finale - the naming of the two Cards of the Year. "
 GDA Staff -- Gifts and Dec, 5/21/2012 12:13:41 AM

Taking those top honors for Card of the Year (Above $3.50) was first-time Louie entrant Maginating, which also took top honors in the Romantic Occasions (Above $3.50) category.

 DeFrance has been involved in the Stationery Show for over 10 years producing projects for designers and companies across the country. This year was particularly exciting for DeFrance, not only did we have multiple clients showing but Brad Woods from Maginating was up for 2 Louie Awards.  He called on Monday to tell us not only had he won both categories but he also won for Greeting Card of the Year!





Card Details-
Name- We're so good together
Process- Letterpress
Paper - 110# Lettra
Ink- 2 PMS Colors + Black
Size- A-2 folding card
Finishing- Scoring + Die Cut with rounded corners

To learn more about Maginating go to his website 

Enjoy

DeFrance Printing
619.474.8626
 

May Newsletter- Importance of Business Cards

 

May Newsletter

Above is a link to our May issue of CPrintips which covers great information about your business card on "Making your business cards work as hard as you do".   We cover design, layout, ideas, etiquette and more.
If you wish to receive a monthly copy of our newsletter please email us to be added.

Enjoy from everyone at DeFrance
619.474.8626

Save the Date

The "Alice in Wonderland" themed save the dates were created by paper stylist Elizabeth Seaton at Posh Paperie back in 2011 and we received so many comments about how amazing they were we had to feature the project.

The save the date feature's a vintage "Alice" on what looks like a playing card all die cut out of super thick 220# paper stock.  The combination of the paper and deep impression from the letterpress produces an amazing finish. 


Project Details-

Paper- 220# Lettra Pearl White

Ink- Black + PMS Color

Print Style- Letterpress 2 colors 2 sides

Additional- Custom Die Cut


To see Posh Paperie's blog write up click here-
http://posh-paperie.com/blog/?p=936


To learn more about DeFrance and how we can help you, please call today 619.474.8626 or email defrance@defranceprinting.com

This weeks 60 second super cool fold!

Enjoy
DeFrance

Wine Tags!

A Great Holiday Gift, Wine!

Wine seems to surround good design and this Holiday Tag project was no exception. The photos feature a 2 color Holiday Wine Tag designed by Kate Hofland, a local creative designer who loves the letterpress process. Kate had been toying with the idea of using letterpress on a corporate project for sometime and the holiday tags made perfect sense.



While Kate Hofland created this great design the Wine Tag die originates from another amazing Southern California design firm, Real Life Branding.

Ron Leland, a brand architect and creative professional came up with the Wine Tag concept in 2007 for a wine barrel project originally utilizing letterpress on a duplex sheet. Since that time the die design has been used on a few different projects each with their own unique twist.

Project Details-
Quantity- 160
Size- 6.125 X 3"
Paper- 110# Fluorescent White Lettra Cover
Ink- 2 PMS Colors
Extra- Custom Die Cut with Score

For more information about this job or to order a similar project call DeFrance today!619.474.8626

60 second super cool fold of the week

Another really great use of folding and die cutting to increase marketing impact



Enjoy

duotone

Tyler Blik has been providing creativity to San Diego for almost 30 years and with that experience brings the understanding that to make an impression sometimes less is more.


The above project is a 2 color stationery set including an amazing Duotone.
For those unaware a Duotone is a combination of 2 colors typically Black and a pms color which create an image. Duotone's were extremely popular in years past but with new technology most today are creating everything is full color (4 color process). While designing in full color has advantages utilizing techniques like Duotone's can not only save money but create a finished look unmatched by process printing.



Project Details-
Print Process- Offset
Paper- Classic Crest Solar White
Ink- 2 pantone colors
Additional- Note Pads Feature an amazing Duotone

If you are interested in learning more about Duotone's or how DeFrance can help bring your project to life please call or email us today.
defrance@defranceprinting.com
619.474.8626

Holiday Hydration

Every year we see amazing holiday projects at DeFrance and 2011 was no exception. Here are 6 cards designed by Traina Design for their 2011 Holiday Booklets. David Traina has always embraced Letterpress and took this opportunity to utilize the impression it makes.


















Not shown are the back sides of each card which has a drink recipe for each of the "Tasty Beverages". Don't forget to see the project from Traina Design's perspective on their blog and catch the short video.

Project details-
Print Process- Letterpress Printing
Quantity- 350 total books
Paper- 110# Lettra Cover
Ink- Black & PMS Color
Additional- We also digitally printed the cover on a translucent sheet + Drilled a hole in upper left for David and his team to assemble.

If you are interested in creating a project like this or have something else in mind please contact DeFrance today!
619.474.8626

60 second super cool fold with a Letterpress shout out!

Really beautiful piece with a ton of detail, if you are interested in creating something unique call DeFrance today, we can help.

619.474.8626
ronnie@defranceprinting.com

60-second Super-cool Fold of the Week

Direct mail unmatched in marketer toolkit - Direct Marketing News

The new year is here, are you ready for 2012?
We talk about direct mail a lot at DeFrance because we believe it is a vital tool to businesses not only in selling new products but keeping your name top of mind at all times. Here is a great article on the 6 steps for successful direct mail.
Direct mail unmatched in marketer toolkit - Direct Marketing News

To learn more about how DeFrance can help your business grow in 2012 call or email us today!
defrance@defranceprinting.com
619.474.8626