I haven't taken a vacation in a very long time and forgot how that time away can allow you to reflect on what you have been doing and how to improve on it. Growing up in Southern California the bright green landscape in Ireland was amazing, the food was hearty and the beer was, well everywhere. My only complaint was limited Ketchup for the chips.
During the 2 flights home which included a 4 hour layover in Philly my time was spent thinking about the first 6 months of this year. Marketing ideas for DeFrance, marketing ideas we assisted our clients with and we're they effective or not. Most people, myself included are extremely impatient with marketing, expecting that the first mailing, magazine ad or billboard campaign you will rake in the dough. The reality is some will respond immediately to the campaign and others are on the fences or are not in need at the immediate time. This is why consistent marketing is so important, people need to be reminded why they need your products or services regularly, keep your name is their face.
I was reading a blog over the trip and Mark Potter from Canvas magazine was talking about the long term effects of marketing and companies holding off of spending that money. "For example, I was talking to a couple of my friends at Coca Cola, the number one brand in the world, and I asked them about curbing their advertising. They responded by saying that if Coke stopped advertising today, there would be no effect tomorrow. However, in a year's time, Pepsi will surely gain market share."
It's hard to think of the future when we are worried about today but we must. The are no companies who are the exception to the rule, we must market to our target audience, solve their problems and provide superior service.
Just my thoughts after a vacation.
Ronnie
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