Rochester NY

Alright I have been blabbing about the the trip to Rochester NY since I returned and promised a little write up. Sorry this took so long for those very few of you who have been waiting. Here it is, sorry if it's a little long.

Xerox put on a workshop with Gimble & Associates in Rochester NY a few weeks ago. The purpose was to teach us about digital printing, variable data, promotional material, photo specialty products and book publishing along with our current products. Essentially show us what is available for you, our clients whether you need to increase business, lower your costs, target a new audience or reestablish a relationship with your current clients.

We have been transitioning DeFrance from a printing company to a marketing and printing company, offering our clients solutions rather than just products. This workshop was a great stepping stone and provided insight into variable data, data & tracking, list acquisition, combining direct mail with email, web to print, mailing & statistics and numerous other solutions.

Mr. Gimble also hammered on the "Marketing Plan", and it's importance for DeFrance and our clients. He asked what do we want to accomplish next year? What"s our goal? When you establish that goal then you can develop a plan that will help to achieve your goal. Once the plan is developed it needs to be looked at each and every month monitoring the results and adjusting as needed. We took the advice to heart are are in the process of developing a marketing plan that will begin January 2010 and we encourage you to create one of your own.

After the event we had time to stand around, talk amongst the marketers and printers sharing stories. The majority of the crowd agreed that is was time to stop being printers and become a solutions provider. Our clients need help just as we do and it's time to step up, share our ideas that help to make a difference and grow business. We began this transition process earlier this year meeting with clients, learning what they need and then developing a solution. Marketing is a process not an event, therefor we create plans for long term growth not instant.

If you have questions about any of this or want DeFrance to come by, talk more about our new solutions and how they can help, give us a call.

Thanks
Ronnie
619.474.8626