"Oversized windows entice recipients to find out what's inside."
"Back in vogue are oversized-window envelopes that give recipients enough of a peek at the contents to convince them to open it.
The Wilderness Society- a Washington, D.C. based non profit- adopted the larger windows for its bimonthly donor recruitment package, which it mails 2 to 3 million of annually. It now places the traditional single envelope used for the prospecting piece inside another envelope with an oversized window, and donors have taken notice.
When the double-envelope approach was tested against the single envelope, the oversized-window piece produced a 35 percent higher response rate, according to Robin Hickman, the group's director of membership services. She adds that a subsequent test also generated a higher response rate, proving that doubling your efforts really can pay off. - Paula Andruss"
by Paula Andruss from the December issue of Deliver Magazine.
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